# Digital Campaign Specialist

**Company**: TEGNA Inc.
**Location**: Any TEGNA Station Location
**Work arrangement**: hybrid
**Experience**: entry
**Job type**: full-time
**Salary**: $23-$25 USD
**Category**: Marketing
**Industry**: Other

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5252908007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_bcf89399-405

## Description

TEGNA Inc. is seeking a Digital Campaign Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to grow their career in digital ad operations within a collaborative and fast-paced environment.

As a Digital Campaign Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. You’ll help manage CTV (Connected TV) and digital advertising campaigns from setup through delivery, ensuring they launch accurately, run smoothly, and meet performance goals.

Responsibilities:

- Master the digital workflow between business units and Ad Operations.

- Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution.

- Set up, schedule, and manage digital advertising campaigns accurately, including CTV-specific formats and delivery methods.

- Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad-tag technologies, including VAST/VPAID tags and dynamic ad insertion.

- Provide timely support to TEGNA stations and internal stakeholders, particularly for CTV and digital campaign delivery issues.

- Troubleshoot campaign performance concerns and conduct quality assurance reviews to ensure campaign accuracy and effectiveness.

- Send campaign reports, communicate technical information clearly, and manage service-level agreement expectations.

- Monitor shared inboxes and workflow systems consistently and respond to requests in a timely manner.

- Track campaign performance and implement optimization strategies, including fill-rate management, frequency capping, and ad podding.

- Ensure campaigns meet applicable rate-card requirements and revenue-margin standards.

- Collaborate effectively with vendors, stations, and internal teams while maintaining a customer-focused approach.

Requirements:

- Bachelor's degree from an accredited university or college in a related discipline required.

- 1–2 years of experience with ad-serving platforms, digital advertising, campaign management, or ad trafficking preferred.

- 3–5 years of practical experience in digital technology or advertising may be accepted in lieu of a degree.

- Hands-on experience with CTV ad trafficking, Server-Side Ad Insertion (SSAI), and VAST/VPAID tags is preferred.

- Strong technical aptitude and the ability to work effectively in a technical environment.

- Excellent organizational skills and strong attention to detail.

- Ability to manage multiple projects and priorities simultaneously.

- Strong verbal and written communication skills, including the ability to explain technical concepts clearly to different audiences.

- Proficiency with Microsoft Office applications, including Excel, Outlook, and Word.

- Basic knowledge of HTML and JavaScript is a plus.

- Experience with CTV or digital advertising platforms such as Publica or Google Ad Manager (GAM) is preferred.

- Quick learner with a growth mindset and collaborative approach to teamwork.

Why Join Us?

- Hands-on training and mentorship to develop your expertise in digital ad operations.

- Opportunity to work with digital advertising and CTV technology across TEGNA's nationwide portfolio of local markets.

- Hybrid work environment with the ability to be based at a TEGNA market location across the country.

- Exposure to multiple ad-serving, campaign-management, and reporting platforms.

- Growth opportunities within TEGNA's digital advertising operations organization.

Pay Range $23-$25 USD

Benefits:

- Comprehensive benefits package including medical, dental, and vision coverage.

- 401(k) program with company match.

- Paid Time Off (PTO) and paid holidays.

- Virtual doctor’s appointments and therapy sessions.

## Skills

### Required
- ad-serving platforms
- digital advertising
- campaign management
- ad trafficking
- CTV ad trafficking
- Server-Side Ad Insertion (SSAI)
- VAST/VPAID tags
- Microsoft Office applications
- HTML
- JavaScript

### Nice to have
- Publica
- Google Ad Manager (GAM)

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5252908007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)