# Senior Account Based Marketing Manager **Company**: Culture Amp **Location**: Chicago **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $122,200-$139,000 USD **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/cultureamp/jobs/8095799?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_bcee22b1-c39 ## Description We're big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together. Join us on our mission to make a better world of work. Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. The Senior Account-Based Marketing Manager's mission is to strategically lead and scale Culture Amp's multi-tiered ABM strategies. Working collaboratively across marketing, SDR, RevOps/MOPs, you will architect, execute, and optimize full-funnel demand generation programs that move the needle on revenue. **Responsibilities:** - Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth. - Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture. - Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks. - Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy. - Establish measurement frameworks and campaign metrics alongside marketing analytics teams. - Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing. - Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks. **What You Bring to Our Camp:** - Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space. - 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing. - 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment. - A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively. - Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations. - Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership. - Strong experience partnering with cross-functional project teams and working in a matrixed environment. - A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality. - Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics. **Perks & Benefits:** - Equity through our Employee Share Option Program, so you can share in our long-term success. - Learning programs and coaching to help you thrive and grow. - Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle. - Inclusive parental leave from day one. - A MacBook and budget to set up your home workspace, enabling flexibility. - Five annual social impact days to give back to causes that matter to you. - Medical insurance coverage for you and your family (Available for US & UK only) ## Skills ### Required - Account-Based Marketing - Demand Generation - Marketing Strategy - Salesforce - Looker - 6sense ### Nice to have - ABM orchestration platforms - 6sense certification - Integrated B2B tech stacks - CRM - Marketing Automation - CMS platforms - Business Intelligence --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cultureamp/jobs/8095799?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)