JobPosting
title: Marketing Manager
description: Spotify is looking for a Marketing Manager to lead its marketing strategy and execution in Taiwan. This is a hands-on, high-impact role for someone who can set strategy, lead integrated campaigns, create engaging social content, and make Spotify one of the most talked-about brands in one of Asia's most vibrant music markets. Taiwan is the birthplace of Mandopop and a cultural tastemaker for the broader Chinese-speaking world. Growing the Spotify brand and business in this market demands genuine cultural fluency, a deep understanding of what resonates across social platforms, strong relationships within the music and creative industries, and the ability to turn insights into bold, locally relevant campaigns that grow our listener base and strengthen our connection with fans and artists. Responsibilities Own Spotify Taiwan's consumer marketing strategy, driving free user acquisition, engagement, and Premium consideration Develop and execute integrated marketing campaigns across digital, social, out-of-home, experiential, and earned media with ideas designed to spark conversation and deliver measurable business impact Lead go-to-market planning for key product launches, seasonal campaigns, and major cultural moments Localize global campaigns for Taiwanese audiences, ensuring every activation reflects genuine cultural relevance rather than simple translation Use audience insights, market intelligence, and campaign performance data to inform decisions and continuously optimize marketing effectiveness Measure, analyze, and communicate campaign performance to regional leadership through clear recommendations and actionable insights Lead Spotify's Taiwan brand strategy in alignment with regional and global positioning while ensuring the brand feels authentic and locally meaningful Partner closely with the Taiwan Music team to develop campaigns supporting priority local and global releases and create scalable marketing frameworks for label partners Manage the Taiwan marketin…
date posted: 2026-08-03T16:08:15.735Z
valid through: 2026-10-02T16:08:15.735Z
direct apply: false
occupational category: Marketing
industry: Technology
skills: marketing strategy
skills: integrated marketing campaigns
skills: social content creation
skills: data analysis
skills: customer insights
skills: agency management
skills: cross-functional stakeholder management
skills: storytelling
skills: cultural relevance
skills: Mandarin and English fluency
hiring organization: Spotify
job location: Place
  address: PostalAddress
    address locality: Taipei
employment type: FULL_TIME