# Freelance Senior Community Strategist with Chinese (Gaming)

**Company**: Keywords Studios
**Location**: Portugal
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q64141679

**Apply**: https://apply.workable.com/j/E1EE266620
**Canonical**: https://yubhub.co/jobs/job_bb6152ef-05b

## Description

We're looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This is a fixed-term contract expected to last approximately two months. The project will require the ability to lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.

The successful candidate will define a China-first value proposition for the community, identify key audience segments based on motivations and social and community behaviours, not just demographics, and develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate.

This role requires a strong understanding of the gaming market in China, knowledge of popular RPG games and the general ecosystem, as well as the ability to educate the rest of the team about the roles of creators, fandom and social validation in China.

Responsibilities:

- Lead the culturalization of our current global community strategy for the Chinese market

- Define a China-first value proposition for the community

- Identify key audience segments based on motivations and social and community behaviours

- Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc.

- Ensure all content and messaging are not just localized but culturally relevant and trend-aware

Requirements:

- 1-2 years Senior Strategist experience or more

- Good understanding of core strategic principles & frameworks

- Sense of direction between data-driven analytics and creative strategy

- Strong grasp of social & web analytics (native & via tools)

- Strong numeracy and comfort with numerical data

- Very strong written and spoken communication skills

- High level of self-sufficiency and organization

- A passion for marketing

- Good knowledge of Social / Community Strategy

## Skills

### Required
- Mandarin
- Community strategy
- Social media analytics
- Web analytics
- Data-driven analytics
- Creative strategy
- Numerical data analysis
- Communication skills
- Self-sufficiency
- Organization
- Marketing
- Social / Community Strategy