# Principal, Developer Platform Positioning

**Company**: Cloudflare
**Location**: Hybrid
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $164,000 - $200,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cloudflare/jobs/8381749?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/principal-developer-platform-positioning-bb2b52cb-ff6/

## Description

The Developer Platform is the fastest growing set of products at Cloudflare. We're looking for a Principal, Platform Storytelling to shape how developers, technical leaders, and the broader AI ecosystem understand our platform, and why they should build on it.

This is a high-impact, foundational individual contributor role within Developer GTM. You will connect individual products and technical breakthroughs into a compelling platform story, develop differentiated positioning, and bring that story to market through launches, executive voices, and content developers actually read.

Responsibilities:

- Develop the overarching positioning for Cloudflare's Developer Platform

- Partner with Product, Engineering, Product Marketing, and Developer Relations to bring priority capabilities to market

- Be a strategic writing and narrative partner to Developer Platform leadership

- Write and edit platform narratives, long-form content, web copy, and other external content

- Translate platform positioning into compelling pitch narratives and competitive differentiation for field and partner teams

- Stay close to developers, customers, the field, and the rapidly evolving AI ecosystem

- Establish success measures to evaluate whether our work improves message comprehension, earns relevant developer engagement, supports cross-product activation and usage, and helps the field win

Desirable Skills, Knowledge, and Experience:

- 8-10 years of experience in product marketing, technical marketing, or a related role

- 5+ years working with developer tools, APIs, cloud infrastructure, or AI/ML products

- Exceptional writing, editing, and presentation skills

- Curiosity about how software is being built and how AI is changing it

- Proven ability to work cross-functionally without direct authority and to navigate ambiguity

Compensation:

- Estimated annual salary of $164,000 - $200,000 for Bay Area based hires

- Estimated annual salary of $156,000 - $190,000 for NYC based hires

Benefits:

- Medical/Rx Insurance

- Dental Insurance

- Vision Insurance

- Flexible Spending Accounts

- Commuter Spending Accounts

- Fertility & Family Forming Benefits

- On-demand mental health support and Employee Assistance Program

- Global Travel Medical Insurance

- Short and Long Term Disability Insurance

- Life & Accident Insurance

- 401(k) Retirement Savings Plan

- Employee Stock Participation Plan

- Flexible paid time off covering vacation and sick leave

- Leave programs, including parental, pregnancy health, medical, and bereavement leave

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- product marketing
- technical marketing
- developer tools
- APIs
- cloud infrastructure
- AI/ML

### Nice to have
- writing
- editing
- presentation skills
- curiosity about software and AI

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cloudflare/jobs/8381749?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)