# Brand Strategy Lead, Brand Architecture & Naming

**Company**: Anthropic
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $255,000-$320,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5475321008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/brand-strategy-lead-brand-architecture-and-naming-baf4e4d9-131/

## Description

As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands.

You will solidify this function at Anthropic, making routine calls and bringing key decisions to senior leaders.

Key responsibilities:

- Own brand architecture strategy across Anthropic and Claude

- Lead decisions on brand positioning and naming

- Develop names and pressure test them with teams and leaders

- Build coherent brand architecture and naming systems

- Partner with IP Legal, Product, and Brand Marketing teams

Minimum qualifications:

- Deep expertise in brand architecture

- Experience building or rebuilding brand architecture for a multi-brand portfolio

- Knowledge of naming strategies and generating names

- Ability to create systems and processes for brand architecture and naming

Preferred qualifications:

- Led brand architecture or naming in-house or at a consultancy

- Experience with AI products or technology companies

- Linguistic or copywriting background

The annual compensation range for this role is $255,000-$320,000 USD.

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## Skills

### Required
- brand architecture
- naming strategy
- brand positioning

### Nice to have
- linguistics
- copywriting
- AI products

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5475321008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)