# Marketing and Market Research

**Company**: Pfizer
**Location**: Beijing, Beijing
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/North-China-Regional-Strategic-Marketing-Lead_4967870?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/marketing-and-market-research-baaea259-bae/

## Description

We are seeking a Marketing and Market Research professional to join our team in Beijing, China.

**Role Responsibilities:**

- Translate central disease and diagnostics strategies into the annual North China strategy, defining priority provinces and resource allocation based on regional policy and market dynamics.

- Lead the team in implementing provincial disease quality-control systems and key programs, including structured medical records (SMR), structured pathology reports (SPR) and diagnostics quality control.

- Build and maintain networks with provincial authorities, quality control centers, hospital administrators and key experts; conduct regional policy analysis and generate market insights.

- Support key programs and expert collaborations in Beijing, working closely with the central team to advance related initiatives.

- Lead team management and talent development, including goal setting, performance coaching, capability building and the establishment of a standardized regional operating model, to ensure timely, high-quality delivery of KPIs.

- Collaborate with regional Sales, Marketing, Medical Affairs and Key Account (KA) teams to ensure effective execution of central strategies.

**Qualifications**

- Bachelor's degree or above in Medicine, Pharmacy, Management or a related discipline; Master's degree or above is preferred;

- Minimum of 8 years' experience in the pharmaceutical industry, including at least 3 years of people management; oncology experience, second-line or above sales management, or a regional marketing leadership background is an advantage;

- In-depth knowledge of the North China healthcare policy environment, with proven experience and established networks with provincial health commissions, quality control centers, hospital management and experts;

- Strong leadership, strategic thinking and communication skills, with a demonstrated ability to coach and develop team members;

- Willingness to travel frequently within the region.

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## Skills

### Required
- Medicine
- Pharmacy
- Management
- Leadership
- Strategic Thinking
- Communication

### Nice to have
- Oncology
- Sales Management
- Regional Marketing Leadership

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/North-China-Regional-Strategic-Marketing-Lead_4967870?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)