# Senior Brand Manager - Rum

**Company**: Diageo
**Location**: Budapest
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Budapest-Hungary/Senior-Brand-Manager---Rum_JR1129414-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ba915348-924

## Description

The Senior Brand Manager bridges Global brand strategy, Regional priorities, and local market needs to drive sustainable growth across the EEME region.

**Purpose of the Role** The Senior Brand Manager translates brand and portfolio objectives into impactful market actions, ensuring strong commercial and brand performance.

**Top Accountabilities**

- Lead the growth agenda for assigned strategic brands, translating Global and Regional priorities into market growth opportunities.

- Develop consumer-led brand strategies that drive recruitment, premiumisation, penetration and long-term brand equity.

- Influence and challenge distributor partners to deliver high-quality marketing execution, investment decisions and business performance.

- Partner cross-functionally with Commercial, Customer Marketing, RGM, Finance and Insights teams to align brand and commercial priorities.

- Shape investment allocation and continuously optimize marketing effectiveness based on performance and business outcomes.

- Build strong relationships with Global, Regional and distributor stakeholders to drive alignment and sustainable growth across markets.

**About You**

- Degree in Marketing, Business or a related field.

- 6-8+ years of experience in Marketing, Commercial or FMCG environments.

- Proven track record of driving brand growth and delivering commercial results.

- Experience leading brands, portfolios or complex multi-market initiatives.

- Strong consumer, cultural and commercial acumen, with the ability to turn insights into action.

- Experience managing marketing investments and evaluating effectiveness and ROI.

- Strong stakeholder management and cross-functional leadership skills.

- Ability to influence senior stakeholders, distributors and agency partners in a matrix environment.

- Strong digital, data and AI literacy, with a passion for applying new capabilities to drive marketing effectiveness.

## Skills

### Required
- Marketing
- Commercial
- FMCG
- Brand Management
- Consumer Insights
- Digital Literacy
- Data Analysis
- AI Literacy

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Budapest-Hungary/Senior-Brand-Manager---Rum_JR1129414-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)