# Lifecycle Marketing Manager

**Company**: Starburst
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: $105,000-$135,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/starburst/jobs/5127066008
**Canonical**: https://yubhub.co/jobs/job_ba8c7241-7ca

## Description

We are seeking a Lifecycle Marketing Manager to own and optimize our end-to-end email marketing processes. As a Lifecycle Marketing Manager, you will play a critical role in driving lifecycle engagement across the buyer and customer journey, supporting pipeline growth, sales alignment, and customer engagement initiatives.

You will develop and oversee Starburst's email marketing program across key lifecycle stages, from lead nurturing through customer engagement. You will write and optimize persona-driven email copy that drives engagement and action. You will also own and maintain the email marketing calendar, ensuring coordinated and strategic deployment across teams.

Some of the key responsibilities of this role include:

- Developing and overseeing Starburst's email marketing program

- Writing and optimizing persona-driven email copy

- Owning and maintaining the email marketing calendar

- Tailoring Starburst messaging into compelling lifecycle messaging tailored to audience and funnel stage

- Implementing personalization and behavioral triggers to increase relevance and performance

- Leading A/B testing across subject lines, messaging, CTAs, and cadence to continuously improve results

- Collaborating closely with Marketing Operations on segmentation, list building, scheduling, and technical deployment of emails within HubSpot

- Ensuring data accuracy, deliverability best practices, and database health in partnership with Marketing Operations

- Defining scalable processes, documentation, and governance standards to support consistent, repeatable execution

- Establishing KPIs tied to engagement, conversion, and pipeline contribution, and analyzing performance to identify optimization opportunities

- Continuously refining lifecycle programs to improve conversion, engagement, and overall revenue impact

The ideal candidate will have 4+ years of experience in email or lifecycle marketing, ideally within B2B SaaS or technology companies. They will have strong hands-on experience with HubSpot or similar marketing automation platforms. They will also have proven ability to write persuasive, performance-driven email copy and ability to run A/B testing of emails from subject lines to CTAs.

The salary range for this role is $105,000-$135,000 USD, and the role will require 25% in-person travel for purposes including but not limited to new hire onboarding, team and department offsites, customer engagements, and other company events.

## Skills

### Required
- email marketing
- lifecycle marketing
- HubSpot
- marketing automation
- A/B testing
- email copywriting
- data analysis

### Nice to have
- personalization
- behavioral triggers
- segmentation
- list building
- scheduling
- technical deployment