# lead – on deck payments

**Company**: CRED
**Location**: bengaluru
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Finance
**Industry**: Finance

**Apply**: https://jobs.lever.co/cred/aa501081-1787-4617-bfa9-9f4ecaf68f30?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ba83fd5c-78a

## Description

CRED is an exclusive community for India's most trustworthy and creditworthy individuals, where members are rewarded for good financial behaviour. CRED was born out of a need to restore focus on a long-lost virtue , trust. The idea is to create a community built on trust and scale this behaviour until it becomes the norm.

Building a community like this requires a community of its own; a group of passionate, driven people with the freedom to take big swings and chase meaningful outcomes. A group that believes in solving problems elegantly, moving fast, thinking first principles, and constantly raising the bar.

As a lead within the payments pod, you will own the end-to-end strategy, growth, and P&L for one of CRED's most important engagement surfaces , high-frequency, transactional payment categories that form the backbone of member habit and retention.

This role is responsible for step-change growth , scaling active transacting members 2–3× by making on-deck payment flows habit-forming, low-friction, and trust-reinforcing for CRED members. The mandate is not short-term monetisation, but maximising active transacting members at the lowest cost to serve, while building a compliant, resilient, and scalable business.

You will work closely with product, engineering, compliance, and external ecosystem partners to define the future roadmap for the category and translate strategy into execution.

### Responsibilities

#### Category Ownership & P&L

- Own the category end-to-end, including growth strategy, economics, forecasting, and reporting

- Drive planning cadences, operating reviews, and performance tracking for the category

- Balance growth, reliability, cost-to-serve, and long-term sustainability

- Make clear trade-offs between engagement, scale, and economics

#### Strategy & Roadmap Definition

- Partner with product and design teams to define the long-term vision and roadmap

- Identify levers to drive 2–3× growth in active transacting members

- Reimagine user journeys, frequency drivers, and habit loops within the category

- Translate category strategy into executable priorities and milestones

#### Growth & Engagement

- Drive adoption and repeat usage

- Design strategies to reduce friction, increase trust, and improve payment confidence

- Focus on low-cost engagement, not yield maximisation

- Use data and experimentation to identify and unlock growth inflection points

#### Ecosystem & Regulatory Collaboration

- Work closely with relevant networks, regulators, and internal compliance teams to ensure regulatory alignment

- Anticipate ecosystem or policy changes and factor them into category strategy

- Represent category requirements clearly in cross-functional and partner discussions

#### Cross-Functional Leadership

- Act as the single-threaded owner working across product, engineering, compliance, finance, and growth

- Influence without authority through clear problem framing, structured thinking, and data-backed narratives

- Drive clarity in ambiguous spaces and align teams around common outcomes

### Requirements

- 6–10 years of experience in payments or fintech, with prior ownership of high-frequency consumer payment categories in India

- Direct experience working across regulated payment rails and partner ecosystems

- Proven track record of scaling high-frequency consumer payment categories

- Strong strategic and analytical skills , able to translate insight into execution

- Experience owning P&L, planning, and business performance cadences

- Ability to operate cross-functionally in regulated environments

- High ownership mindset with strong collaboration ethos

### Benefits

Working at CRED offers several benefits, including:

- A stacked, in-house pantry with lunch and dinner provided for all team members

- Paid sick leaves and comprehensive health insurance

- Flexible work timings with no job designations

- Salaries paid before joining date

## Skills

### Required
- payments
- fintech
- strategic thinking
- analytical skills
- P&L management
- regulatory compliance

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