# Marketing Lead - East

**Company**: TEGNA Inc.
**Location**: Any TEGNA Station Location
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Other

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5252067007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ba815730-2a4

## Description

The Marketing Lead is the primary strategic partner to the Regional Marketing Director (RMD) and drives marketing execution across multiple teams and markets.

Responsibilities:

### Strategic & Campaign Leadership

- Develop integrated campaign plans, translating RMD strategy into clear objectives, target audiences, key messages, channel mix, and success metrics.

- Own the regional campaign calendar and ensure timely launch of campaigns.

- Lead campaign development and execution across Production, Paid Media, Social, CRM, and Lifecycle.

- Direct Marketing Specialists in campaign setup and confirm completion of boards.

- Collaborate with Production on creative development, bringing audience, brand, and business context to concept development and scripting.

- Ensure high standards across campaign deliverables, maintaining brand and message integrity.

- Prioritize and manage a complex portfolio of campaigns, making informed trade-offs and escalating conflicts as needed.

### Station Partnership & Communications

- Serve as day-to-day marketing partner to station general managers, news directors, and content leaders.

- Communicate campaign plans, status, and results to station stakeholders.

- Manage expectations, align priorities, and address issues promptly.

### Campaign Performance & Team Development

- Establish measurement frameworks for campaigns and track performance against objectives.

- Apply audience data, ratings, and digital analytics to refine campaign strategy.

- Model best practices in campaign management, strategic thinking, and stakeholder communication.

Requirements:

- 5–7 years in marketing, integrated campaign management, or brand strategy, preferably in media, broadcast, or a fast-moving content environment.

- Proven ability to lead integrated campaigns across multiple markets and channels.

- Strong written and verbal communication skills.

- Experience with campaign planning tools like monday.com or Asana.

- Ability to coordinate across marketing channels and analyze performance metrics.

- Comfortable in a 24/7 news-driven environment with fast-moving priorities.

Benefits:

- Comprehensive benefits including medical, dental, and vision coverage.

- 401(k) program with company match.

- Paid Time Off (PTO) and paid holidays.

- Access to virtual doctor's appointments and therapy sessions.

## Skills

### Required
- integrated campaign management
- brand strategy
- marketing planning
- project management
- monday.com
- Asana
- audience research
- digital analytics
- performance measurement

### Nice to have
- media
- broadcast
- fast-moving content environment

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5252067007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)