# Regional Marketing Manager (Singapore)

**Company**: Figma
**Location**: Singapore
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/figma/jobs/5994499004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ba1e752a-447

## Description

We are looking for a Regional B2B Marketing generalist to run marketing efforts across Korea and SEA and lead our strategic marketing initiatives focused on lead generation and revenue growth.

As a Regional Marketing Manager, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating closely with our sales teams.

You'll be focussed on up-leveling our brand awareness, driving demand for growth and helping delight and retain our B2B customers across Enterprise, Mid-Market, and SMB.

You'll be part of the International Marketing Team and partner closely with Sales, Product Marketing, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.

This is a full-time role based onsite at our Singapore office.

Key Responsibilities:

- Set the Demand Gen/Field strategy: Build and implement demand generation and field marketing strategies and programmes for KR/SEA to support the overarching INTL marketing goals to drive brand awareness (measured through sign-ups) and generate pipeline (SAO + PG).

- Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion).

- Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages.

- Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget.

- Regional Leadership: Be the face of SEA/KR marketing and an International Marketing brand ambassador.

Requirements:

- Experience building and implementing full-funnel Demand Gen strategies for different segments across Singapore / SEA or Korea.

- Deep understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns.

- A data-driven yet creative mind who loves bringing new insights to existing projects and continuously pushes the team to try new things.

- Self-Starter - You operate with a strong sense of ownership and responsibility over your region,proactively shaping strategy, rallying cross-functional teams, and driving execution without waiting for direction.

- Strategic problem solver - you plan ahead of the curve, anticipate potential roadblocks and seek creative ways to reach and over achieve team goals.

Preferred Qualifications:

- Fluency in Korean.

## Skills

### Required
- Demand Generation
- Field Marketing
- Digital Marketing
- Programmatic Campaigns
- Data Analysis
- Creative Problem Solving
- Strategic Planning

### Nice to have
- Fluency in Korean

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/figma/jobs/5994499004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)