# B2B Marketing Lead, India

**Company**: OpenAI
**Location**: Mumbai
**Work arrangement**: remote
**Experience**: senior
**Job type**: Full time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q124605186

**Apply**: https://jobs.ashbyhq.com/openai/2e127590-8604-4901-ac38-8dfd8e9e255f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b9f5af19-cee

## Description

We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India.

This is a critical leadership role for a full-stack B2B marketer with strong India market judgment,someone who can operate across enterprise, startup, developer, and partner audiences, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.

## Responsibilities

- Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.

- Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.

- Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.

- Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.

- Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.

- Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.

- Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.

## Requirements

- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.

- Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.

- Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.

- Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.

- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.

- Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.

- Experience managing teams, agencies, vendors, and regional or local partners in India preferred.

## Nice to Have

- Experience marketing AI, developer, or highly technical products.

- Familiarity with regulated industries or trust-sensitive enterprise environments.

- Prior experience leading India, South Asia, regional, or global marketing scopes.

## Skills

### Required
- B2B marketing
- marketing strategy
- GTM
- partner marketing
- content marketing
- event marketing
- executive engagement
- budget management
- performance measurement
- stakeholder management

### Nice to have
- AI marketing
- developer marketing
- regulated industries
- trust-sensitive enterprise environments
- India market expertise

---

Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/2e127590-8604-4901-ac38-8dfd8e9e255f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)