# Director, Field Marketing Americas **Company**: Recorded Future **Location**: Boston, MA **Work arrangement**: hybrid **Experience**: executive **Job type**: full-time **Salary**: $167,000-$234,000 **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/recordedfuture/jobs/8590163002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_b98f9d29-6cf ## Description Recorded Future is seeking a strategic and operationally rigorous Director, Field Marketing, Americas to lead and scale a metrics-driven field marketing organization across North America, Latin America, and Public Sector. This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional, territory-based, and account-focused marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact. **Field Marketing Strategy, Execution, & Performance** - Develop and execute a scalable Americas field marketing strategy aligned to corporate revenue goals and the priorities of North America, LATAM, and Public Sector sales teams. - Build integrated regional and territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation. - Partner directly with Americas sales leaders and Account Directors to align marketing programs with territory plans, target accounts, and whitespace opportunities. - Drive partner-sourced and partner-influenced pipeline by working closely with Sales and the Partner and Alliances organization on shared goals. - Own the Americas partner marketing calendar and budget, tracking investment against pipeline and revenue impact. - Set the operating rhythm for field events, executive engagement programs, webinars, partner initiatives, ABM campaigns, and industry activations across commercial and Public Sector markets. - Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks. - Define and operationalize metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion, pipeline velocity, and campaign ROI. - Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes. - Deliver regular business reviews, insights, and recommendations to executive leadership and Americas sales stakeholders. **Cross-Functional Collaboration** - Serve as a strategic partner to North America, LATAM, and Public Sector sales leadership to drive territory development, pipeline generation, and revenue growth. - Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities across the Americas. - Build repeatable frameworks that enable field marketers to proactively support pipeline creation and opportunity progression within their assigned markets. - Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability. - Partner closely with Demand Generation, Product Marketing, Customer Marketing, Marketing Operations, and Partner Marketing to deliver coordinated go-to-market programs. - Ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility while adapting programs to regional and Public Sector market needs. **Team Leadership & Operational Excellence** - Lead, mentor, and develop a high-performing field marketing team supporting North America, LATAM, and Public Sector. - Design and scale the Americas field marketing organization, including clear regional ownership, responsibilities, and success measures. - Hire strategically across field and partner marketing functions as the organization grows. - Drive team performance and development in alignment with company OKRs and defined success metrics. - Implement best practices for campaign planning, execution, measurement, and post-program analysis. - Drive operational discipline in budgeting, forecasting, vendor management, and program optimization. - Foster a culture of innovation, experimentation, accountability, and continuous improvement. **What You’ll Bring** - 10+ years of B2B marketing experience in the security space, including significant experience leading field marketing teams. - Proven success supporting enterprise sales organizations and delivering measurable pipeline and revenue impact. - Experience developing regional marketing strategies across multiple markets, ideally including North America, LATAM, and Public Sector. - Strong experience building metrics-based marketing frameworks and reporting methodologies. - Deep understanding of enterprise SaaS, cybersecurity, threat intelligence, or related technology markets. - Demonstrated ability to influence executive stakeholders and drive cross-functional alignment. - Experience with ABM, territory planning, partner marketing, and integrated campaign execution. - Strong analytical and operational mindset with expertise in marketing performance measurement. - Experience managing distributed teams and balancing the needs of distinct regional and market segments. - Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies. ## Skills ### Required - B2B marketing - field marketing - metrics-based marketing - ABM - territory planning - partner marketing - integrated campaign execution - marketing performance measurement - CRM - marketing automation --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/recordedfuture/jobs/8590163002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)