# Growth Marketing Manager (Content) **Company**: Bold **Location**: Los Angeles, California **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Healthcare **Apply**: https://job-boards.greenhouse.io/agebold/jobs/5173046007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_b98f0503-68e ## Description ### Growth Marketing Manager (Content) Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. ### Overview Bold is on a mission to close the gap between healthspan and lifespan for older adults -- we're changing the narrative around aging and helping people live healthier, longer lives. We are at an exciting stage of growth, as we expand to serve more Medicare members and build out our clinical services. We are looking to bring on a growth-oriented superstar to build and scale Bold’s content flywheel, find the topics that matter to older adults, make Bold easy to find, and write in a way that connects and resonates with a Medicare member navigating health decisions. This person will strategically deploy content across the member journey, including acquisition (SEO) and lifecycle content. ### Responsibilities #### Organic Growth - Take a creative approach to growth, designing and running tests across social, search, and other channels to reach new audiences and grow membership. - Develop new ways to utilize Bold’s content library and create new content properties to grow Bold’s audience and market share. #### SEO and AEO - Conduct keyword and topic research to build the content roadmap, focusing on high-intent, high-opportunity topics for older adults. - Lead on-page and technical SEO, including structure, internal linking, CTAs, schema, and page performance. - Establish an AEO and LLM visibility practice to ensure Bold surfaces in AI Overviews and LLM-driven discovery. - Set baselines and track reporting across organic traffic, rankings, AI visibility, and conversion. #### Content and Copywriting - Build a content feedback loop between acquisition and retention, using engagement signals to inform content creation. - Create content that compounds across the full member lifecycle. - Write and edit clear, warm, trustworthy content for a 65+ audience across various touchpoints. #### Product Marketing - Help frame what Bold is and who it is for as the product evolves. - Own key web pages and positioning assets, ensuring they are accurate and compelling. ### Requirements #### Must-Haves: - Exceptional writing skills, particularly for a 65+ audience navigating health decisions. - Hands-on SEO experience, including keyword research and on-page optimization. - Systems thinking approach to content as a repeatable engine. - Self-sufficient operation with the ability to set goals, build plans, and execute them. - 3-5 years of experience in content marketing, SEO, or growth marketing with measurable results. - Comfortability working with data, including setting baselines and reading traffic and conversion numbers. #### What Makes You Great For The Role - Experience writing for someone making a health decision, especially for a 65+ audience. - Awareness of AEO and LLM visibility. - Experience with GTM launches, partnership marketing, or channel-specific campaigns. - Ability to build and grow something from scratch. - Effective use of AI to enhance productivity without compromising judgment. ## Skills ### Required - content marketing - SEO - growth marketing - copywriting - data analysis ### Nice to have - AEO - LLM visibility - GTM launches - partnership marketing --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/agebold/jobs/5173046007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)