# Lead Product Adoption Strategist, Mid-Market

**Company**: Reddit
**Location**: Remote - United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $182,000-$254,800 USD
**Category**: Sales
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/reddit/jobs/7997020?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b8918274-c4e

## Description

Reddit is seeking a Lead Product Adoption Strategist, Mid-Market to drive the adoption of priority products and features to drive advertiser success and revenue growth.

The successful candidate will be responsible for scaling ads product adoption across North American Mid-Market advertisers, partnering with Sales to pitch, onboard, activate, and grow advertisers on critical product solutions, and activating high-priority business opportunities.

Key responsibilities include:

- Driving growth by leading efforts to scale the adoption of Reddit's lower funnel ads products

- Developing and managing programs to support product adoption across Mid-Market advertisers and sales teams in North America

- Identifying critical insights and themes across managed verticals and synthesizing them into actionable recommendations

- Working with top opportunity advertisers to activate and grow strategic product opportunities

- Collaborating cross-functionally with Sales, Product Marketing Management, Revenue Strategy & Analytics, and Product teams

- Equipping sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products

- Advocating for advertiser needs and identifying opportunities and gaps

- Understanding progress to goal and identifying/executing steps to accelerate outcomes

The ideal candidate will have 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries, with a strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry.

Benefits include comprehensive healthcare benefits, income replacement programs, 401k with employer match, global benefit programs, flexible vacation and paid volunteer time off, and generous paid parental leave.

## Skills

### Required
- digital advertising
- sales
- marketing strategy
- product adoption
- account management
- Google Suite
- Salesforce

### Nice to have
- program management
- communication skills
- client-centric approach

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/reddit/jobs/7997020?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)