# Category Analytics & Insights Manager

**Company**: Red Bull
**Location**: Copenhagen, Hovedstaden
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Analytics
**Industry**: FMCG

**Apply**: https://jobs.redbull.com/dk-da/copenhagen-category-analytics-insights-manager-ref30304n?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b7e0395a-3be

## Description

We are seeking a Category Analytics & Insights Manager to join our Off Premise department in Copenhagen. As a Category Analytics & Insights Manager, you will combine analytical thinking and commercial understanding to develop category strategies and enable smarter decision-making across our Retail and Impulse customers.

Responsibilities:

- Develop and execute category plans for Retail & Impulse customers, aligned with business objectives, shopper needs, and positioning Red Bull as category leader.

- Translate market trends, sales performance, and shopper insights into actionable recommendations on products, pricing, and promotions for KAM and Field Sales.

- Own key reporting deliverables (Category Updates, Distribution Reviews, Customer Scorecards).

- Lead pricing strategy and evaluate promotions to ensure premium affordability.

- Track category performance and recommend planogram and space optimizations to drive visibility and growth.

- Use Perfect Store data to generate actions that improve distribution, chilled availability, and in-store execution in alignment with marketing.

- Deliver impactful category presentations and lead customer activations and joint projects with key retail partners.

Requirements:

- Strong expertise in working with market data (e.g. Nielsen) and advanced Excel; experience with Power BI or similar BI tools is a strong advantage.

- A genuine passion for data, analytics, and uncovering insights – you enjoy working with data and see it as a key driver of business decisions.

- Strong analytical mindset with the ability to turn complex data into simple, actionable recommendations.

- Commercial acumen combined with strategic thinking.

- Proven ability to translate insights into tangible actions and results.

- Excellent storytelling and presentation skills – you make data engaging and persuasive.

- Strong project management and stakeholder collaboration skills.

- Relevant higher education.

- Fluent in English (written and spoken).

Benefits:

- Competitive salary, bonus, and strong benefits such as health insurance, paid training, and pension.

- Opportunity to spread your wings and grow to your full potential.

- Part of Denmark's best workplace – a high-energy environment with a young, ambitious, and talented team.

## Skills

### Required
- data analysis
- commercial acumen
- strategic thinking
- project management
- stakeholder collaboration
- Excel
- Power BI

### Nice to have
- Nielsen
- BI tools

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/dk-da/copenhagen-category-analytics-insights-manager-ref30304n?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)