# Senior Manager, Digital Marketing Strategy

**Company**: Target
**Location**: Minneapolis, MN
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $95,000.00 - $171,000.00
**Category**: Marketing
**Industry**: Retail

**Apply**: https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Manager-Digital-Site-Merchandising_R0000479135?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b6ae7ccb-a0f

## Description

Working as a Senior Manager, Digital Marketing Strategy at Target means helping to create a seamless online shopping experience for guests. You will lead the development of guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences.

**Core Responsibilities**

- Develop cohesive digital marketing strategies for sitewide or category experiences and mobilize team to execute those strategies.

- Drive the development and execution of content strategies, partnering with peers across Marketing & Digital to ensure alignment of overall channel strategies.

- Monitor, understand, and utilize data and key metrics from varied sources to optimize short-term performance and to inform long-term strategies.

- Leverage your strong written and verbal communication skills to onboard partners & leaders to your strategies.

- Embrace a founder's mindset, continuously identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guest & team.

- Maintain a strong sense of accountability for delivering financial results through marketing levers, ensuring strategies align to goals.

- Promote and model key Target behaviors, champion diversity and inclusion, and create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive.

**Requirements**

- 4-year college degree or equivalent experience

- 8+ years e-commerce experience

- Deep business acumen with an entrepreneurial, revenue-generating mindset

- Strong technical acumen and creative sensibility

- Excellent understanding of mass merchandising, retail, e-commerce and multi-channel retailing

- Demonstrated experience in strategic and cross-functional influence, planning and execution

- High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions

- Strong written and verbal communication skills with the ability to present to varying levels of leadership

## Skills

### Required
- digital marketing strategy
- content strategy
- analytics
- communication
- innovation
- team leadership

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Source: [Apply at target.wd5.myworkdayjobs.com](https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Manager-Digital-Site-Merchandising_R0000479135?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)