# Temporary Context Director

**Company**: Translation
**Location**: Brooklyn, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $119,000 - $140,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8446132002
**Canonical**: https://yubhub.co/jobs/job_b61c24f6-763

## Description

We are seeking a Temporary Context Director to join our team in Brooklyn, New York. This role is based in Brooklyn with four days in-office and one day remote.

As a Temporary Context Director, you will lead integrated communications and cultural strategy across all McDonald's AACM workstreams, translating business objectives into full-funnel channel architecture and campaign systems. You will own annual and campaign-level StratPack deliverables, ensuring outputs directly inform media, creative, and investment decisions.

Key responsibilities include:

* Direct media strategy inputs in partnership with MIAT and Publicis teams, shaping channel mix, audience strategy, well-rationalized media partner recommendations, custom partnership evaluation, and Investment Briefing recommendations
* Lead Custom Partnerships strategy and oversight, from RFI/RFP development through execution, ensuring cultural credibility and measurable business impact
* Pressure-test creative concepts, talent casting, and campaign rollouts through a culturally fluent lens rooted in African-American consumer insight
* Provide ongoing audience intelligence and marketplace POV to inform Always-On brand stewardship and long-term planning
* Maintain senior-level client relationships, influencing cross-agency alignment and strengthening Translation's credibility as a media-fluent strategic partner

Requirements include:

* Advanced integrated communications planning across paid, owned, earned, experiential, and custom partnerships
* Strong command of audience strategy, channel role definition, and reach/frequency implications
* Ability to translate cultural research and data into clear, commercially grounded recommendations
* Deep fluency in African-American consumer dynamics, subcultures, and media behaviors
* Expertise evaluating media partners and partnerships using audience fit, indexing, and performance signals
* Executive-level presentation and stakeholder management skills
* Operational discipline within complex, matrixed, multi-agency systems

Minimum qualifications include 7+ years of experience in communications planning, connections planning, integrated media strategy, or cultural strategy within an agency or brand environment.

Preferred qualifications include experience working on QSR and/or large-scale retail brands, experience within complex Integrated Agency Team (IAT) ecosystems, direct involvement in Investment Briefings, RFI/RFP development, and custom partnership negotiations, experience mentoring, coaching, and developing mid-to-senior planners, and deep organizational and operational skills adapted to high-paced workflows.

## Skills

### Required
- Integrated communications planning
- Audience strategy
- Channel role definition
- Reach/frequency implications
- Cultural research and data analysis
- African-American consumer dynamics
- Media partner evaluation
- Executive-level presentation
- Stakeholder management

### Nice to have
- QSR and/or large-scale retail brands
- Complex Integrated Agency Team (IAT) ecosystems
- Investment Briefings
- RFI/RFP development
- Custom partnership negotiations
- Mentoring and coaching
- Organizational and operational skills