# Senior Brand Strategy Lead, APAC

**Company**: Airbnb
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q63327

**Apply**: https://job-boards.greenhouse.io/airbnb/jobs/8102461?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b5cea58b-af0

## Description

The Senior Brand Strategy Lead, APAC will report to the Senior Brand Strategy Lead, International, and be the strategic backbone for how Airbnb's brand shows up across one of the world's most culturally diverse and commercially important regions.

A typical day:

- Partners closely with Regional Creative Directors and Senior Marketing Leads across India, Australia, Korea, China, and Japan to develop inspiring briefs for local programs

- Works with the International Brand Strategy Lead to pressure-test global brand frameworks and campaign platforms for APAC relevance

- Develops cross-market strategic frameworks that map cultural similarities and differences across the APAC cluster

- Creates localisation briefs for the International Creative team that synthesise market-specific research, cultural context, and country marketing input

- Partners with Consumer Insights to identify APAC research gaps and commission the thinking that builds long-term brand and cultural understanding across the region

- Builds and maintains deep cultural intelligence across the five core markets

- Leads APAC immersion sessions for the Global Strategy and Marketing teams

- Acts as a strategic thought partner to country Senior Marketing Leads and APAC Marketing Director

Your expertise:

- 15+ years of brand strategy experience, with demonstrable time spent working in or across multiple APAC markets

- Deep cultural fluency across the APAC region

- Strong track record of developing locally resonant briefs and campaigns

- Experience working client-side or at a creative agency of record

- Expert at translating global brand ambitions into market-specific strategic frameworks

- Ability to navigate ambiguity and complexity across multiple markets simultaneously

- Natural collaborator and bridge-builder, with a track record of building trust with senior country marketing stakeholders

- High emotional intelligence and the ability to read a room

- Strong qualitative and quantitative analytical skills

- Excellent written and verbal communication

## Skills

### Required
- brand strategy
- cultural fluency
- localisation
- strategic frameworks
- consumer insights
- analytical skills
- communication

### Nice to have
- Airbnb experience
- APAC language skills

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/airbnb/jobs/8102461?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)