# Category Development Marketing – Consumer Business Group in Japan

**Company**: 3M
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/JP-Tokyo/Category-Development-Marketing---Consumer-Business-Group-in-Japan_R01165407?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b56512b8-378

## Description

As a Category Development Marketing professional in 3M's Consumer Business Group in Japan, you will own category growth and consumer understanding in the country/region. Your main KPIs will be profit center YOY OSG, Std. GM, and Market Share.

Your responsibilities will include:

**Portfolio**

- Adapt the area portfolio strategy and marketing plan for specific regions or countries.

- Manage NPI pipeline and product launch.

**Price**

- Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.

- Develop price increase plans to optimize margins and address inflation or cost changes.

- Collaborate with APL to implement price guidance.

**Campaign**

- Own overall sales growth targets for campaigns within the country or region.

- Decide on campaign launch timing based on channel readiness.

- Implement local campaign strategy by defining key elements.

**Analytics/Budget**

- Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.

- Manage and track local activation budgets.

To succeed in this role, you will need:

**Required Experience / Skills**

- 5+ years of experience in category, consumer, or brand marketing in FMCG, including lead marketing roles and new product launches.

- 5+ years of experience in collaborating with agencies/designers.

**Required Skills**

- Data-based mindset with strong analytical skills to identify growth implications.

- Strong influence in leading diverse internal and external team members and stakeholders.

- Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks.

- Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams.

- Ability to manage multiple project timelines, budgets, and resources.

- Basic P&L knowledge.

**Language Proficiency**

- Japanese: Native

- English: Business level

**Education**

- Bachelor’s degree or equivalent

## Skills

### Required
- Analytical skills
- Communication skills
- Project management
- P&L knowledge
- Marketing strategy
- Brand management
- New product launches
- Collaboration
- Data analysis
- Budget management
- Japanese

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/JP-Tokyo/Category-Development-Marketing---Consumer-Business-Group-in-Japan_R01165407?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)