# Lifecycle Marketing Manager (Email & Engagement)

**Company**: Tenable
**Location**: Boston, MA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $92,500-$123,166.67 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/tenableinc/jobs/5468906008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b54f2cd4-99f

## Description

As the Lifecycle Marketing Manager at Tenable, you will execute a global strategy for go-to-market and lifecycle communications including email, in-product, and other communication channels.

You’ll engage our core audiences, including customers, prospects and partners, and design email programs, manage customer lifecycle communications and build key market communications - all within an overarching strategy to drive pipeline, adoption, and retention.

Your Responsibilities:

- Develop and own messaging strategy across email, in-product messaging, and other communication channels

- Support engagement programs such as virtual events, community engagement, and advocacy programs

- Draft, refine and edit high-converting copy for a wide range of types of email communications and messaging

- Adapt strategy and messaging for different buyer personas, aligning to prospect and customer lifecycles to effectively nurture leads and fuel customer growth

- Design and manage ongoing A/B tests across email copy, schedules and layouts

- Balance many projects simultaneously with short deadlines and maintain a global communication calendar

- Serve as a global bridge across regional marketing teams and create and maintain global email standards

- Track KPIs, analyze engagement metrics and performance against demand generation goals, and present insights to key stakeholders

Requirements:

- 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing

- Bachelor's degree or equivalent experience

- Ability to provide an email writing sample showcasing how you adapt tone and messaging for different persona types

- Clear understanding of email strategy and how to measure and improve performance

- Familiarity with marketing automation and CRM platforms

- Strong verbal and written communication skills, with the ability to create compelling copy and translate technical concepts into clear, value-driven messaging

- Strong project management skills and the ability to balance many projects simultaneously with short deadlines for completion

Nice to Have:

- Experience in the cybersecurity or B2B technology industry

- Understanding of the cybersecurity industry and core buyer personas

We Offer:

- Competitive salary ($92,500-$123,166.67 USD)

- Comprehensive and competitive benefits, including medical, dental, vision, disability and life insurance, 401(k) retirement savings with company match, and more

## Skills

### Required
- email marketing
- demand generation
- lifecycle marketing
- marketing automation
- CRM platforms
- project management
- copywriting
- analytics tools

### Nice to have
- cybersecurity
- B2B technology

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tenableinc/jobs/5468906008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)