# Senior Product Marketing Manager, Stablecoins - Infrastructure

**Company**: Anchorage Digital
**Location**: United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q110660778

**Apply**: https://jobs.lever.co/anchorage/ffc6ee03-bb50-4f16-a6eb-1b54ef9c436d?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b4eead95-262

## Description

At Anchorage Digital, we are building the world's most advanced digital asset platform for institutions to participate in crypto. Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure.

We are looking to add a Senior Product Marketing Manager, Stablecoins - Infrastructure to our team. You will own how Anchorage Digital positions and takes to market its stablecoin infrastructure: the platform institutions use to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it and the payments service that lets banks move dollars onchain without a correspondent bank.

Responsibilities:

- Write the positioning, messaging, and ICP definition for stablecoin infrastructure, covering minting and redemption, settlement, treasury, bank payments, and the API, and keep them current as the products and the market move.

- Build and maintain the sales toolkit: pitch decks, one-pagers, solution pages, competitive battlecards, FAQs, integration overviews, and client case studies, and train Sales on how to use them.

- Run product launches end to end: new chains and stablecoins supported, new API capabilities, pricing changes, and new bank services, with the announcement, developer content, website and in-app updates, and enablement ready on day one.

- Produce content for an institutional and technical audience, from web copy and blog posts to developer guides, white papers, webinars, and conference talks, in the Anchorage Digital voice.

Requirements:

- Have 5 or more years in B2B product marketing, with at least part of that marketing an API, platform, or infrastructure product in fintech, payments, financial services, or digital assets.

- Have owned positioning and go-to-market for a technical product end to end, from ICP and messaging through launch and sales enablement, and can show the results.

- Write clearly for both a treasurer and an engineer, in short form and long form, and can explain settlement, minting and redemption, or a bridge between chains without a glossary.

- Have worked on brand, events, or communications programs, not only product marketing, and are happy to carry those for your product lines on a small team.

- Have sold alongside a sales team: built the deck, trained the reps, sat in on the calls, and changed the pitch based on what you heard.

- Are comfortable with regulatory and compliance review, and treat it as part of getting the story right rather than an obstacle.

- Search constantly for client, prospect, developer, and competitor insight and use it to change what we build and say.

## Skills

### Required
- B2B product marketing
- API marketing
- platform marketing
- infrastructure marketing
- fintech
- payments
- financial services
- digital assets
- positioning
- messaging
- ICP definition
- sales enablement
- content creation
- regulatory compliance

### Nice to have
- marketing payments infrastructure
- developer platform
- settlement or treasury product
- stablecoin settlement
- bank adoption of onchain payments
- GENIUS Act

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/anchorage/ffc6ee03-bb50-4f16-a6eb-1b54ef9c436d?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)