# Principal, Field Marketing - Healthcare Americas

**Company**: Zscaler
**Location**: USA - Update Location
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $175,000-$250,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/zscaler/jobs/5267161007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b4b4ae6c-519

## Description

Zscaler is seeking a Principal, Field Marketing - Healthcare Americas to join its team. This remote role, reporting to the VP of Field Marketing, will own the go-to-market strategy and pipeline generation for the Healthcare vertical in the Americas.

The successful candidate will act as a strategic partner to sales leadership, architecting and executing integrated campaigns and high-touch customer experiences. The primary objective will be to accelerate pipeline velocity, penetrate strategic accounts, and expand Zscaler's Zero Trust footprint across the healthcare provider landscape.

Key responsibilities:

- Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy and managing an execution calendar and scorecard aligned to revenue targets

- Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression

- Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events

- Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership

Requirements:

- 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity

- Significant experience marketing directly into Healthcare provider organizations

- Demonstrated track record of building trusted partnerships with enterprise sales leaders

- Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare

- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience

Preferred qualifications:

- Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency

- Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH

- Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market

The base salary range for this full-time position is $175,000-$250,000 USD.

Zscaler offers comprehensive and inclusive benefits to meet the diverse needs of its employees and their families, including various health plans, time off plans, parental leave options, retirement options, education reimbursement, and in-office perks.

## Skills

### Required
- B2B field marketing
- demand generation
- solutions marketing
- enterprise software
- cloud
- cybersecurity
- Salesforce
- Marketo
- Demandbase/6sense
- Definitive Healthcare

### Nice to have
- AI technologies
- healthcare decision-making structures
- HIPAA
- HITECH
- data and buyer intent signals

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/zscaler/jobs/5267161007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)