# Marketing Director, MENA, Riyadh

**Company**: Flow
**Location**: Riyadh
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Real Estate

**Apply**: https://jobs.lever.co/flowlife/dd242871-6583-44d7-9284-835c35b4cb14?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b4a00cd3-af1

## Description

As Marketing Director, MENA, you will own the full marketing stack for Flow across the region , from how the brand shows up in culture, to how we acquire and retain residents in every one of our communities.

This is a builder's role for someone who is equally fluent in brand storytelling and performance dashboards, and who understands that in our category, every campaign ultimately needs to fill a building.

Responsibilities:

Brand & Upper Funnel

- Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond.

- Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region.

- Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Mid Funnel & Growth

- Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.

- Lead the growth function across organic social, content, partnerships, events, and referral programs tailored to the behaviors of MENA audiences.

- Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.

Performance & Lower Funnel

- Own paid acquisition end-to-end: paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend.

- Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention, with the analytics and attribution infrastructure to back it up.

- Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight and that every marketing dollar maps to occupancy and revenue.

Leadership & Cross-Functional Partnership

- Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.

- Set clear goals, performance metrics, and accountability standards across the function.

- Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.

- Manage agency relationships across creative, media, PR, and production in both KSA and UAE.

Ideal Background

- 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.

- Deep, current understanding of the KSA and UAE markets , consumer behavior, media landscape, regulatory nuances, and cultural context.

- Arabic fluency is a strong plus.

- Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.

- Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.

- Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.

- Experience leading multidisciplinary teams and managing agencies across multiple markets.

- A builder's mindset , comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.

Why Join Flow?

Exciting growth opportunity: Be part of a fast-growing company shaping the future of residential living in the Middle East.

Competitive compensation & benefits.

A chance to make an impact: Help build a vibrant international community and redefine what it means to call Flow home.

## Skills

### Required
- brand storytelling
- performance dashboards
- paid search
- paid social
- programmatic
- offline performance channels
- PR
- communications
- earned media strategy
- spokesperson positioning
- press relationships
- reputation management
- content creation
- social media
- CRM
- lifecycle marketing
- organic social
- content partnerships
- events
- referral programs
- community-led marketing
- paid acquisition
- cost per lead
- cost per lease
- occupancy ramp
- retention
- analytics
- attribution infrastructure
- marketing spend
- P&L responsibility
- leasing
- operations
- lead-to-lease funnel
- occupancy and revenue
- agency relationships
- creative
- media
- production
- KSA
- UAE
- Arabic fluency
- residential real estate
- hospitality
- lifestyle
- premium consumer brands
- high-growth tech
- attribution models
- CAC/LTV thinking
- marketing mix modeling
- multidisciplinary teams
- agency management

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/flowlife/dd242871-6583-44d7-9284-835c35b4cb14?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)