# Senior Data Analyst - CRM Analytics

**Company**: Wise
**Location**: London
**Experience**: senior
**Job type**: full-time
**Salary**: £60,000 - £85,000
**Category**: Data Science
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Wise/744000138396514-senior-data-analyst-crm-analytics?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-data-analyst-crm-analytics-b47b7b50-fde/

## Description

We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments. As a key member of the Marketing Analytics organisation, you will report to the Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights.

Key Responsibilities:

- Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.

- Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.

- Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.

- Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.

- Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives.

- Build and optimise customer segmentation models to enhance targeting and personalisation strategies.

- Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications:

- Proven, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.

- Strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).

- Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.

- Comfortable with a programming language such as Python or R for data analysis.

- Solid understanding of experimental design and statistical testing methodologies.

- Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.

- Experience working cross-functionally with marketing and product teams.

Some of our benefits:

- Base salary of £60,000 - £85,000

- RSU's in a growing and public company

- Work from (almost) anywhere in the world for up to 90 days a year

- Flexible working - you’re trusted to do the right thing and be responsible

- Private Medical Insurance + Life Insurance

- Discounted gym memberships and cycle to work scheme

- A paid 6-week sabbatical leave after four years

- 26 weeks maternity leave at full pay

- An annual self-development budget

- Annual Mission Days festival

- Pet friendly offices

- Lots of fun group activities like yoga, running and boardgame nights

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- SQL
- data modeling
- visualisation tools
- Python
- R
- experimental design
- statistical testing methodologies

### Nice to have
- marketing automation platforms
- CRM tools
- customer segmentation techniques
- personalisation frameworks

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000138396514-senior-data-analyst-crm-analytics?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)