# Product Marketing Manager

**Company**: Workday
**Location**: Boulder, CO
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $133,600 - $200,400
**Category**: Product Management
**Industry**: Technology

**Apply**: https://workday.wd5.myworkdayjobs.com/en-US/Workday/job/USA-CO-Boulder/Senior-Product-Marketing-Manager--Platform-GTM_JR-0109782?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b475f287-a3d

## Description

We're seeking a Product Marketing Manager to join our Platform Go-To-Market & Portfolio Strategy team. You'll play a key role in converting platform strategy into business growth through sharp positioning, field-ready enablement, and go-to-market execution.

**Responsibilities:**

- Develop messaging, positioning, and value proposition for Workday Build platform portfolio

- Lead product launches and bring new capabilities to market in support of sales-led GTM motions

- Own demand generation and pipeline acceleration for Workday Build and Extend

- Drive field enablement and activate specialized sellers with the materials they need to confidently position the platform

**Requirements:**

- 4-8 years in product marketing or a closely adjacent GTM function

- Experience in enterprise SaaS, developer tools, or data products is a plus

- High agency, operationally strong, and self-directing

- Genuinely curious about platform and developer tools

**What We Offer:**

- Annualized base salary range: $133,600 - $200,400 (primary location), $127,000 - $225,500 (additional US locations)

- Eligibility for Workday Bonus Plan or role-specific commission/bonus

- Annual refresh stock grants

- Comprehensive benefits

- Flexible work arrangements

## Skills

### Required
- product marketing
- GTM
- platform strategy
- demand generation
- field enablement

### Nice to have
- enterprise SaaS
- developer tools
- data products

---

Source: [Apply at workday.wd5.myworkdayjobs.com](https://workday.wd5.myworkdayjobs.com/en-US/Workday/job/USA-CO-Boulder/Senior-Product-Marketing-Manager--Platform-GTM_JR-0109782?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)