# Head of Shop Marketing for Pret UK **Company**: Pret **Location**: London **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Retail **Apply**: https://pret.wd3.myworkdayjobs.com/en-US/PretCareers/job/UK-Support-Centre----London/Head-of-Shop-Marketing_JR929?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/head-of-shop-marketing-for-pret-uk-b4483a35-959/ ## Description We’re looking for passionate team players to bring joy to our customers every day. As a Head of Shop Marketing for Pret UK, you will be responsible for shaping the brand's narrative and driving growth through managing the end-to-end process of campaign development and seamless execution across the equity and franchise estate. **Key Responsibilities:** - Shop Communication: Be responsible for how all customer messaging lands in shops, controlling the customer journey through external messaging, point of purchase and post-purchase in-shop communication. - Strategic Leadership: Gain internal alignment and manage stakeholders to develop and execute a comprehensive in-shop communications plan aligned with Pret's food and coffee innovation strategy to drive transaction growth and increase market share. - Project & Stakeholder management: Build a robust end-to-end campaign launch process, fully integrated with food, coffee, creative, commercial wider marketing, supply chain and operations team. - Customer Communication Direction: Use bold, distinctive and customer-first thinking, raising the creative ambition of Pret’s communications and ensuring the brand continues to stand out in a competitive market. - Agency Coordination: Serve as the primary contact for Pret’s UK Marketing and our in-house creative team, ensuring brand consistency and smooth and timely fulfilment of campaigns. - Franchise Shop Alignment: Understand the franchise business and ensure messaging is appropriately launched in franchise stores, ensuring consistency of brand voice and maximal campaign impact. - Success Measurement: Work with the commercial team to understand impact of campaigns, optimise investment and demonstrate ROI, whilst managing large scale budgets. **Experience and Skills required:** - Project management: Essential experience managing multiple critical pathways, multiple stakeholders and using multiple data sources to deliver complicated and large projects on time. - Sector Experience: Understanding of marketing communications within QSR, fast-casual dining, FMCG or high-street retail. - Proven Track Record: Demonstrated success in developing and implementing integrated, multi-channel campaigns and communications strategies that have built brands and delivered measurable transaction growth. - Agency management: Experience working with and leading external agency partners. - Commercial Acumen: Ability to link media metrics directly to business outcomes like transactions, average transaction value, and market share. - Agility: The ability to pivot strategies quickly based on real-time data, seasonal shifts, or changes in consumer behaviour. - Leadership: Proven track record of leading cross-functional teams and managing diverse internal and external stakeholders. - Stakeholder Influence: A natural communicator who can translate advertising jargon into actionable insights for senior leadership and operations teams. **Life at Pret:** In the office Our offices are where teams come together to collaborate, connect and bring great ideas to life. Wherever you're based, you'll find: - Individual ways to grow: fully funded professional qualifications, leadership development and informal and formal mentoring - Diversity & belonging: Everyone’s welcome at Pret – you’ll be valued for who you are and supported to feel confident in yourself and your skills - Pace & variety: Build a diverse skillset, meet some new people and learn (a LOT) - Community & purpose: We work together to creative positive change through the Pret Foundation **The perks:** - A Gold Card! That means when you’re in the office, your food and drinks are on us. And when you’re not, you get 5 free drinks a day and 50% off everything else - 33-38 days of annual leave (increasing with service) - Free private medical aid cover – with the option to add a loved one - 4-5% pension contribution (increasing with service) - Life assurance at 3x your annual salary - Loyalty awards to celebrate every 5 years you’re with us - And more – think: a flexible benefits platform, season ticket loans, a healthcare cash plan, mortgage services, financial wellbeing provisions, option to take a sabbatical after 3 years and opportunities to support our incredible charity, the Pret Foundation. For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - project management - sector experience - proven track record - agency management - commercial acumen - agility - leadership - stakeholder influence --- Source: [Apply at pret.wd3.myworkdayjobs.com](https://pret.wd3.myworkdayjobs.com/en-US/PretCareers/job/UK-Support-Centre----London/Head-of-Shop-Marketing_JR929?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)