# Product Marketing Manager – Sovereignty & Public Sector, EMEA

**Company**: Snowflake
**Location**: London
**Work arrangement**: onsite
**Experience**: senior
**Job type**: Full time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/snowflake/144f0be6-d6e0-4ef4-a927-c91163986d29?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b4127b11-4b8

## Description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.

Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption, and success for our customers. We are looking for a Product Marketing Manager to build messaging and positioning around Data and AI Sovereignty in EMEA, execute targeted go-to-market strategy for the Public Sector, scale our impact through Snowflake's partner ecosystem, and maintain momentum behind key regional sovereignty partnerships.

**What You'll Do**

- Own and align messaging and positioning for Data and AI Sovereignty in the EMEA region, ensuring Snowflake's narrative addresses sovereign control, regulatory compliance, operational autonomy, and cloud resilience

- Scale sovereignty messaging and regional reach through Snowflake's cloud, systems integrator, and specialized partner ecosystem, orchestrating joint GTM motions and co-marketing programs that drive pipeline impact

- Maintain and accelerate momentum around recent strategic sovereignty partnerships, converting key alliance milestones into high-impact sales plays, field enablement assets, and customer-facing collateral

- Lead targeted campaigns on Data and AI Sovereignty in key markets based on local nuances, such as Digital Trust, Greater Local Control, and Data Residency with Global Innovation

- Develop regional GTM strategy and execution for the Public Sector, designing targeted campaigns tailored to specific government departments, public institutions, and regulated markets

- Enable field sales and technical teams at scale on sovereignty frameworks, public sector compliance requirements, procurement pathways, and competitive differentiation

- Lead cross-functional working groups with ABM, Demand Generation, and other Marketing teams to run high-touch campaigns against key public sector targets

- Amplify the EMEA voice by synthesizing customer feedback, regulatory trends, and field insights to shape global product roadmaps, GTM priorities, and core messaging

**Our Ideal Candidate Will Have**

- 5+ years of experience in product marketing, solutions marketing, or GTM strategy within data, cloud, or enterprise software, specifically supporting Public Sector or highly regulated industries

- Domain knowledge of Public Sector procurement dynamics, government compliance standards, and Data/AI Sovereignty requirements across EMEA (e.g., EU AI Act, GDPR, national sovereignty frameworks)

- Proven track record of developing and scaling joint GTM programs, partner co-marketing initiatives, and ecosystem alliances

- Demonstrated ability to orchestrate cross-functional, account-based campaigns targeting public sector institutions and government bodies

- Excellent communication and storytelling abilities, with a strong talent for translating complex regulatory, governance, and architectural concepts into compelling narratives

- Strong collaboration and influence skills, aligning global product strategy with localized EMEA market needs

- Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions

- An analytical, data-driven mindset focused on measuring campaign effectiveness, pipeline impact, and account engagement

- BS/BA degree preferred

- Willingness to travel up to 25% of the time

## Skills

### Required
- product marketing
- GTM strategy
- Data and AI Sovereignty
- Public Sector
- partner ecosystem
- cross-functional collaboration

### Nice to have
- EU AI Act
- GDPR
- national sovereignty frameworks
- account-based campaigns
- data-driven mindset

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/snowflake/144f0be6-d6e0-4ef4-a927-c91163986d29?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)