# Senior Demand Generation Manager

**Company**: nCino
**Location**: US - North Carolina - HQ; US - Remote - North Carolina; US - Utah - Lehi
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $81,600-$138,700 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/ncinoinc/jobs/4383609009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b2ea2af8-b12

## Description

We're looking for a Senior Demand Generation Manager to develop and execute demand generation campaigns through direct lead generation channels. You'll lead deliverables across the marketing funnel, manage campaign timelines, and collaborate with cross-functional teams to drive revenue and pipeline growth.

Responsibilities:

- Develop and execute demand generation campaigns through email, webinars, nurture programs, and ABM

- Lead deliverables across the marketing funnel, managing campaign timelines and workflows

- Own email, webinar, and nurture program strategy, determining channel approach and creative direction

- Partner with paid media team to align direct channel programs with paid campaigns

- Collaborate with content, brand, market strategy, and sales teams to develop marketing strategies

- Monitor and optimize defined KPIs, contributing to quarterly demand generation goals

- Continually optimize direct channel programs for conversion and lead quality

- Own campaign performance measurement across direct channels

- Develop standardized reporting frameworks across regions

- Lead regional demand program execution following awareness handoff

Requirements:

- Undergraduate degree and 5+ years of related professional experience

- Demonstrated track record of driving successful multi-channel demand generation campaigns

- Deep expertise in direct lead generation channels, including email marketing, webinars, and account-based marketing

- Experience owning and leading demand generation programs across multiple regions or business units

- Proficient in Salesforce and Marketo or similar marketing automation platform

- Proficiency in 6sense or comparable ABM platforms

- Excellent communication, writing, and organizational skills

Preferred Requirements:

- Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC

- Experience building or managing campaign performance reporting using tools like Domo, Marketo Measure, or Google Analytics

- Experience building lead scoring models or nurture architecture in partnership with marketing operations

- Advanced degree in Marketing, Business, or related field

## Skills

### Required
- Salesforce
- Marketo
- 6sense
- email marketing
- webinars
- account-based marketing
- project management

### Nice to have
- Domo
- Marketo Measure
- Google Analytics
- lead scoring models
- nurture architecture

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/ncinoinc/jobs/4383609009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)