# Marketing Strategy & Media Planning Expert

**Company**: IQVIA
**Experience**: senior
**Job type**: full-time
**Category**: Consulting
**Industry**: Healthcare

**Apply**: https://iqvia.wd1.myworkdayjobs.com/en-US/IQVIA/job/London-United-Kingdom/Director---Marketing-Strategy-and-Media-Planning_R1570071?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b2c1a30a-fe8

## Description

IQVIA UK Consulting is seeking an experienced Marketing Strategy & Media Planning expert to build a new capability from the ground up. The role involves designing and selling a proposition, delivering engagements, and progressively using IQVIA's existing Consulting bench as the delivery engine.

Key responsibilities:

- Capability build: define and stand up IQVIA UK's marketing strategy & media planning offer

- End-to-end promotional strategy: lead client engagements covering brand and portfolio strategy, positioning, and measurement frameworks

- Media planning & buying advisory: advise clients on channel strategy and media buying

- Sales & business development: own a personal sales target and generate pipeline

- Client leadership: act as senior strategic advisor for clients

- Delivery oversight: scope, staff, QA and commercially manage projects

- Partnerships: identify and manage creative, media and production partners

- Compliance & governance: ensure all work is delivered in line with regulatory codes

- Thought leadership: represent IQVIA externally to position the new capability

Essential experience & skills:

- 15+ years' experience in marketing strategy and/or media planning

- Demonstrable ownership of end-to-end promotional strategy

- Hands-on experience of media planning and buying processes

- Proven sales track record and senior client network

- Strong commercial acumen and excellent communication skills

Desirable / additional skills:

- Omnichannel / orchestration expertise

- Performance marketing & analytics literacy

- Data-driven mindset

- Creative judgement

- Regulatory fluency

- International exposure

- Therapy-area depth

- Consulting hygiene

- People leadership

## Skills

### Required
- marketing strategy
- media planning
- media buying
- sales
- client leadership
- compliance

### Nice to have
- omnichannel
- performance marketing
- data analysis
- creative judgement
- regulatory fluency

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Source: [Apply at iqvia.wd1.myworkdayjobs.com](https://iqvia.wd1.myworkdayjobs.com/en-US/IQVIA/job/London-United-Kingdom/Director---Marketing-Strategy-and-Media-Planning_R1570071?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)