# Senior Coordinator, Marketing Operations & Insights

**Company**: International Motor Sports Association (IMSA)
**Location**: Daytona Beach, FL
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Motorsport

**Apply**: https://nascar.wd1.myworkdayjobs.com/en-US/NASCAR/job/Daytona-Beach-FL/XMLNAME--IMSA--Senior-Coordinator--Brand---Partnership-Marketing_JR13905
**Canonical**: https://yubhub.co/jobs/job_b23210d3-944

## Description

The Senior Coordinator, Marketing Operations & Insights serves as a central operational lead across IMSA’s Marketing, Partnership, Digital, Communications, and Broadcast teams. This role is responsible for overseeing reporting systems, managing cross-functional workflows, tracking partnership fulfillment, and delivering actionable insights that inform strategic decision-making.

## What you'll do

This role is designed for a marketing professional with 2–4 years of experience who thrives in structured environments, understands performance analytics, and can translate complex data into clear, executive-ready reporting.

- Responsibility 1: Own and manage weekly, monthly, and event-based performance reporting across social media platforms, digital campaigns, broadcast exposure, and partner activations.

- Responsibility 2: Maintain and evolve standardized reporting templates and dashboards.

## What you need

- Required skill 1: Demonstrated experience managing recurring reporting processes.

- Required skill 2: Advanced proficiency in Microsoft Excel and PowerPoint.

- Required skill 3: Experience working with dashboards, structured templates, and performance tracking systems.

## Skills

### Required
- marketing operations
- performance analytics
- data analysis

### Nice to have
- social media analytics
- project management tools
- motorsports industry familiarity