# Customer Marketing, Principal (Senior Manager)

**Company**: AIA
**Location**: Hong Kong, HK
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q30255387

**Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Customer-Marketing--Principal--Senior-Manager-_JR-67010?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_b19fa4ed-4e4

## Description

At AIA, we've started an exciting movement to create a healthier, more sustainable future for everyone.

As a Senior Customer Marketing Manager, you will lead the execution of advertising campaigns and develop compelling content to promote the unique value propositions of our products and services for AIA HK.

**Roles and Responsibilities:**

- Lead the planning and execution of product advertising campaigns and always-on content, ensuring communications clearly differentiate our products and services in the market.

- Partner closely with external agencies and vendors, including creative, media, design, event, production, and printing partners, to ensure high-quality deliverables and strong value for the business.

- Ensure all communication materials comply with brand guidelines, maintaining consistency and integrity across channels and touchpoints.

- Align with internal stakeholders and obtain Legal and Compliance approvals for communication materials to ensure timely and compliant execution.

- Support ad hoc projects, manage urgent assignments, and provide administrative support to the team as required.

- Deliver projects and initiatives within agreed timelines and budgets, ensuring efficient use of resources and adherence to required standards.

- Monitor competitor activity and market trends to inform campaign planning and support strategic decision-making.

- Co-manage the content hub on AIA’s corporate website, keeping content current, engaging, and aligned with brand, product, and customer segment messaging.

**Minimum Job Requirements:**

- University graduate preferably in Marketing or Communications focused

- Minimum of 10 years’ experience in Brand and Product communication, preferably with advertising agency experience and marketing experience in financial institution

- Good command of written and spoken English and Chinese

- Computer literate in MS office, Excel and PowerPoint

- Multi-tasking

- Positive, passionate, flexible, self-motivated, dynamic

- Strategic, creative and able to think out of the box

- Strong communication, negotiation and presentation skills

- Strong problem-solving skill

## Skills

### Required
- Marketing
- Communications
- Brand
- Product
- Advertising
- MS Office
- Excel
- PowerPoint
- Multi-tasking
- Problem-solving

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Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Customer-Marketing--Principal--Senior-Manager-_JR-67010?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)