# Director, Global Performance Marketing **Company**: Airwallex **Location**: San Francisco, US **Work arrangement**: hybrid **Experience**: executive **Job type**: full-time **Salary**: $190K - $280K **Category**: Marketing **Industry**: Finance **Apply**: https://jobs.ashbyhq.com/airwallex/287f8f70-a008-474e-b40a-efe8db850f04?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_b0fba3af-858 ## Description ## Compensation - Base $190K – $280K • Offers Equity • Offers Bonus Airwallex promotes fair compensation practices in accordance with applicable national, federal, state, and local law. These expected base pay ranges are based on information at the time this post was generated and represent the company’s good faith minimum and maximum ranges for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon multiple factors, including but not limited to relevant experience, skills and other qualifications, geographic location as noted, internal equity, and other external market factors. Certain roles may be eligible for other compensation including, but not limited to, annual bonuses, commissions, RSUs, or other forms of compensation in addition to the established salary range. Benefits vary by country and employment type in accordance with local statutory requirements. All employees receive at least the statutory minimum for paid annual leave and public holidays, with many of our locations offering additional company-provided vacation days. For example, for US-based employees, they are eligible to participate in medical, dental, and vision insurance, a 401(k) plan, short-term and long-term disability, basic life insurance, and well-being benefits. US-based employees also receive 20 paid days of vacation and 12 paid days of company holidays in a calendar year. Further details about our compensation and benefits package are available upon request by contacting our Talent Acquisition team. ## About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our [operating principles](https://www.airwallex.com/en-us/operating-principles) to see it in full. ## About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. ## What you’ll do We’re looking for a strategic, data-driven, and growth-oriented marketing leader to lead our global Performance Marketing function , overseeing strategy, channel performance, investment efficiency, and innovation across paid search, paid social, display, and emerging digital platforms. As the Director of Performance Marketing, you will define how we acquire and convert customers across every stage of the funnel. You’ll partner closely with Brand, Product Marketing, and Revenue Operations to deliver efficient, scalable growth through data, technology, and creative excellence. This is a high-visibility leadership role for a builder who thrives on balancing strategy and execution , designing frameworks that optimize for both top-line growth and bottom-line efficiency (LTV:CAC) across regions. This role is based in San Francisco. ## Responsibilities: - Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models. - Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels. - Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals. - Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets. - Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities. - Serve as the executive-level owner of performance KPIs , CAC, LTV:CAC, pipeline contribution, and ROI. - Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms. - Define best practices for campaign structure, bidding strategies, automation, and measurement. - Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency. - Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity. - Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation. - Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards (GA4, Looker, Tableau). - Implement value-based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo). - Establish processes for incrementality testing, holdout analysis, and cohort-based CAC tracking. - Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy. - Build and lead a high-performing global team of channel managers, strategists, and analysts. - Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives. - Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing-page optimization. - Drive operational excellence through clear documentation, dashboards, and cross-regional enablement. - Serve as a mentor and coach , cultivating a culture of experimentation, curiosity, and accountability. ## Minimum qualifications: - 10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact. - Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure. - Proven ability to manage multi-million-dollar global media budgets efficiently. - Strong analytical skills , comfortable with data modeling, forecasting, and investment decision-making. - Exceptional leadership, communication, and stakeholder management skills across functions and geographies. - Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field. ## Preferred qualifications: - Experience leading multi-region or global marketing teams (APAC, EMEA, ANZ, Americas). - Familiarity with AI-driven creative and media automation frameworks. - Strong understanding of pipeline contribution measurement and B2B demand-gen attribution. - Experience working cross-functionally with Finance, RevOps, and Data Science teams. ## Skills ### Required - Performance Marketing - Growth - Paid Media Ecosystems - Marketing Automation - Analytics Infrastructure - Leadership - Communication - Stakeholder Management - Data Modeling - Forecasting - Investment Decision-Making ### Nice to have - AI-driven Creative and Media Automation Frameworks - Pipeline Contribution Measurement - B2B Demand-Gen Attribution - Cross-Functional Collaboration with Finance, RevOps, and Data Science Teams --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/airwallex/287f8f70-a008-474e-b40a-efe8db850f04?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)