# Growth Marketing Manager, Lifecycle

**Company**: Lyft
**Location**: Toronto
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/lyft/jobs/8927736002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_af966478-68f

## Description

The Lifecycle Growth Marketing team at Lyft engages with millions of riders and drivers to drive preference and usage of Lyft. As a Growth Marketing Manager, Lifecycle, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test, and optimize incentive and non-incentive messages and experiences.

## Responsibilities:

- Own the lifecycle marketing strategy for your audience , define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user

- Build and manage an experimentation program that drives measurable impact , from ideation through results, with a clear point of view on what to test

- Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling

- Own performance reporting , define metrics, experimentation setup, and share results and next steps with stakeholders and leadership

- Drive creative strategy , brief, review, and iterate on assets across email, push, SMS, and in-app with a strong feedback loop with designers and copywriters

- Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

## Experience:

- 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up , not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap

- Strong SQL skills required , you're comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions

- You have a system for experiment prioritization , impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs

- You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing

- You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority

- You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters

- You're hands-on with AI tools and have built automations or workflows that save your team time

- You have experience using monetary incentives to drive behavior change and impact

- You've built complex automated marketing journeys in a CRM platform and know how to identify when out-of-the-box functionality isn't enough

## Benefits:

- Extended health and dental coverage options, along with life insurance and disability benefits

- Mental health benefits

- Family building benefits

- Child care and pet benefits

- Access to a Lyft funded Health Care Savings Account

- RRSP plan with company match to help save for your future

- In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy

- Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs

- Subsidized commuter benefits and Lyft ride credits

## Skills

### Required
- SQL
- growth marketing
- experimentation
- data analysis
- creative strategy
- behavioral science

### Nice to have
- AI tools
- automation
- CRM platforms
- monetary incentives

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/lyft/jobs/8927736002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)