# Head of Self-Serve Paid Media

**Company**: Stripe
**Location**: San Francisco, New York, Seattle, Chicago, Atlanta, Remote in the US, Toronto, Remote in Canada
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/8068521?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_af707304-dab

## Description

## Job Description

As Head of Self-Serve Paid Media, you will own and evolve Stripe's self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering, and finance.

You'll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations, and revenue. In this role, you'll own the long-term strategy for how paid media delivers growth in Stripe's self-serve business.

## Responsibilities

- Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels

- Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth

- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment

- Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media

- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting

- Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting

- Identify and scale emerging channels and formats

- Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

## Requirements

- 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team

- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue

- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization

- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies

- Track record of building, developing, and retaining high-performing marketing teams

- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required

- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

## Skills

### Required
- performance marketing
- paid media
- team management
- analytics
- attribution modeling
- incrementality testing
- LTV
- data-driven optimization
- B2B SaaS
- developer tools
- fintech
- high-growth technology
- marketing team management
- creative strategy

### Nice to have
- self-serve or product-led growth models
- international paid media strategy
- media mix models
- geo-based incrementality testing
- multi-touch attribution systems

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/8068521?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)