# Head of Paid Marketing

**Company**: Faire
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $248,000 to $341,000 per year
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/faire/jobs/8872721002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_af5ed6ad-535

## Description

Faire is seeking a Head of Paid Marketing to drive efficient customer acquisition and retargeting at scale. The successful candidate will own the strategy, budget, and measurement for all of Faire's paid channels, lead a dedicated team of paid marketers, and partner with executive stakeholders to achieve global growth goals.

Responsibilities:

- Own and scale global paid acquisition across both sides of the marketplace (retailers and brands)

- Define and communicate paid's long-term strategic roadmap to executive stakeholders

- Build a best-in-class retargeting/remarketing program

- Diversify the paid channel mix by testing and scaling new channels

- Build the measurement and attribution infrastructure needed to make confident investment decisions

- Hire, coach, and retain a paid marketing team

- Partner closely with Creative and Product leads to build a high-velocity A/B testing process

- Partner with Engineering leadership to harden the data pipelines paid depends on

Qualifications:

- 12+ years of experience in performance/paid marketing

- Deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video

- Track record scaling paid acquisition budgets (8-9 figures annually) while hitting efficiency/payback targets

- Superb written and oral communication skills

- Proven track record partnering with creative and product teams to build a high-velocity, A/B testing culture

- Proven people leader who has hired, developed, and scaled a high-performing paid marketing team

- Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution)

- Experience using AI to automate and scale paid marketing testing and operations

Salary Range: $248,000 to $341,000 per year Benefits: Equity, comprehensive benefits

## Skills

### Required
- paid search
- paid social
- affiliates
- display
- CTV/video
- measurement/attribution methodology
- AI

### Nice to have
- experience leading brand awareness or upper-funnel campaigns
- experience in two-sided marketplaces or with products aimed at small business owners
- experience leading international/global paid marketing at a public company

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/faire/jobs/8872721002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)