# Performance Marketing Activation Specialist

**Company**: Spotify
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Permanent
**Salary**: $73,000 – $104,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/spotify/29252640-3fc6-4ba9-8dac-2838093bab96?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_aea879f4-f99

## Description

We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be.

Spotify is looking for a Performance Marketing Activation Specialist to join the in-house Performance Marketing team - planning, launching, and optimizing global acquisition and conversion campaigns across paid search and paid social, owning every part of the campaign process.

### Responsibilities

- Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns.

- Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation.

- Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics.

- Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies.

- Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies.

- Cultivating and maintaining vendor and platform relationships and maximizing their potential.

### Requirements

- 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience a plus.

- Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus.

- Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise.

- Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.

- Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management.

- Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on where digital advertising is heading.

- Educated to BA/BS level or have equivalent experience.

- Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity, and building judgment through doing.

- Good character and a strong work ethic; your contributions raise the quality and dependability of the team's output and you address issues before they escalate.

- Curious and open-minded; you do your best work in collaborative teams, sharing context proactively, seeking guidance when needed, and engaging constructively when team direction conflicts with data.

### Location

- This role is based in New York.

- We offer flexibility to work where you work best, with 2–3 days per week in the office.

### Benefits

- Health insurance

- Six-month paid parental leave

- 401(k) retirement plan

- Monthly meal allowance

- 23 paid days off

- Paid flexible holidays

- Paid sick leave

## Skills

### Required
- Google Search
- Paid Social
- Meta
- Snapchat
- TikTok
- Google App Campaigns
- Apple Search Ads
- Excel
- Sheets
- Marketing Technology
- MMPs
- website pixels
- CDPs
- Google Analytics
- Tableau
- AI tools

### Nice to have
- Smartly
- Conversion Lift
- GeoX methodologies

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/spotify/29252640-3fc6-4ba9-8dac-2838093bab96?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)