# Performance Creative Strategist - Germany

**Company**: Eucalyptus
**Location**: Berlin
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://job-boards.greenhouse.io/eucalyptus/jobs/4627073005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ae975bec-ac7

## Description

We are the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain, and Canada.

We believe that good health should last a lifetime, and that to get there, we need to deliver personalised, high-quality, and empathetic care that the traditional system cannot support.

As a Performance Creative Strategist, you will be responsible for developing and executing creative strategies to drive growth in the German market, focusing on Meta and Paid Social.

## Responsibilities

- Translate customer insights, market trends, and performance data into actionable creative briefs for Paid Social, with a focus on Meta, TikTok, and YouTube.

- Develop and manage creative testing frameworks, including message hierarchies, testing roadmaps, and iteration plans to continuously improve performance.

- Collaborate with performance marketers to analyse creative performance using metrics such as CTR, CVR, CPA, ROAS, hook rate, and hold rate, and derive new testable ideas.

- Scale successful concepts by developing them into different angles, formats, and variations, creating a systematic foundation for testing.

- Brief and manage UGC creators, designers, and agencies, iteratively refining their output to maximise performance.

- Connect strategy and execution by analysing performance dashboards and briefing creators and designers.

- Work quickly in a high-output environment with many experiments, prioritising learning and iteration over perfection.

## Requirements

- Experience in creative strategy, growth marketing, or performance creative, with a strong understanding of Meta and Paid Social.

- Ability to write effective creative briefs that provide clear direction for designers and copywriters.

- Fluent German (B2+), with a deep understanding of German customer behaviour and cultural nuances.

- Familiarity with performance marketing metrics and their impact on creative strategy.

- Experience working with UGC creators and performance-oriented content.

- Collaborative, pragmatic, and comfortable with ambiguity and changing priorities.

- Experience with systematic creative testing and development of frameworks and structured experiments.

## Benefits

- Make a tangible difference: contribute to improving the health and well-being of thousands of patients in Germany.

- Join a high-performing team with a clear mission: become part of a team building one of Germany's leading digital health brands.

- Flexible hybrid work arrangement: work three days a week in our Berlin office.

- Equity: receive a genuine stake in the company through our Employee Stock Program and participate in its long-term success.

## Skills

### Required
- Meta
- Paid Social
- Creative Strategy
- Growth Marketing
- Performance Marketing
- TikTok
- YouTube
- German

### Nice to have
- DTC
- Subscription Models
- Health-Tech
- Start-ups

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/eucalyptus/jobs/4627073005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)