# Sr Manager, Editorial Content

**Company**: Visa
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $154,000.00 to $ 247,000.00 USD per year
**Category**: Communications
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---San-Francisco-CA/Senior-Manager--Editorial-Content--Visacom_REF090339W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/sr-manager-editorial-content-ae72dd9c-aba/

## Description

The Sr Manager, Editorial Content for Visa.com will lead the editorial content strategy, governance and operating model for Visa.com, ensuring content is useful, discoverable, on-brand and executable at global scale.

This role connects B2B and B2C business priorities with audience needs, embeds SEO, AEO and GEO practices into content development, and directs contractor-supported production to improve quality, consistency, speed and measurable business impact.

**Key Responsibilities:**

- Editorial strategy and roadmap governance:

- Leverage and evolve the Visa.com editorial strategy and content roadmap to turn B2B and B2C priorities into actionable briefs

- Work with Visa content owners to identify content opportunities and gaps across priority journeys, markets and audiences using business goals, search insights, user needs and performance data

- Develop periodic priority content directly, including strategic page copy, thought leadership, campaign landing pages, toolkits and executive-ready recommendations

- Content governance and standards:

- Own and evolve Visa.com editorial governance, including voice and tone, page purpose, content quality, accessibility, lifecycle, review, reuse, localization and retirement standards

- Establish clear intake, prioritization, review and approval practices that align global content owners, business teams, regions and publishing partners

- Create templates, playbooks and reusable content patterns that improve consistency and reduce avoidable rework

- Seo, Aeo and Geo integration:

- Partner closely with the SEO, GEO and AEO team to translate search and AI-visibility insights into content strategies, briefs and optimization plans

- Embed keyword, entity, structured-content, answer-first, internal-linking and citation-readiness practices into priority workflows

- Help scale a content-effectiveness framework and use performance findings to improve discoverability, engagement, conversion and AI visibility

- Contractor and delivery management:

- Manage editorial contractor(s), including work intake, assignments, prioritization, briefing, quality review, feedback, capacity and delivery tracking

- Maintain a transparent content pipeline and ensure assignments meet agreed standards, timelines and stakeholder expectations

- Balance contractor-supported production with selective hands-on writing and editing for high-priority or complex work

- Global partnership and execution:

- Work with B2B, B2C, product, brand, legal, regional digital leads and global teams to plan content for global use and market execution

- Support localization and regional adoption by distinguishing globally governed content from areas where local adaptation is appropriate

- Represent editorial requirements in cross-functional roadmap, design, analytics, project management and governance forums

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

**Qualifications**

- Basic Qualifications:

- 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 2 years of work experience with a PhD

- Preferred Qualifications:

- 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 3 or more years of experience with a PhD

- Minimum of 8 years experience leading digital editorial strategy, web content, content governance or content operations within a matrixed environment

- Understanding of SEO and emerging AEO/GEO practices, including how content structure, authority, entities and answer quality affect discoverability

- Excellent writing, editing, briefing and storytelling skills across B2B and B2C audiences

- Demonstrated ability to manage contractors or agencies, prioritize a portfolio and provide clear direction and feedback

- Experience partnering across brand, design, product, legal, analytics, regional and global teams

- Strong judgment, influence and stakeholder-management skills, with the ability to turn ambiguity into practical standards and plans

- Comfort using performance data and audience insights to make content decisions and recommend optimization

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- SEO
- AEO
- GEO
- content strategy
- content governance
- editorial management

### Nice to have
- digital editorial strategy
- web content
- content operations
- matrixed environment
- storytelling
- influence and stakeholder-management

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---San-Francisco-CA/Senior-Manager--Editorial-Content--Visacom_REF090339W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)