# Senior Manager, Marketing Services – West Africa

**Company**: Visa
**Location**: Lagos, NG
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/NG---Lagos-Nigeria/Marketing-Services---Senior-Manager_REF085001W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ae5ddb20-512

## Description

The Senior Manager, Marketing Services – West Africa plays a key delivery and client-facing role in driving Visa's Marketing Services agenda across West Africa.

This role focuses on hands-on marketing program execution, robust client engagement, and supporting annual planning processes to ensure Visa delivers consistent, high-quality marketing solutions that drive value for clients and support Visa's commercial growth.

**Key Responsibilities:**

**Marketing Planning & Coordination:**

- Support the annual planning cycle by gathering market insights, client priorities, and performance learnings to inform planning discussions.

- Coordinate inputs across country teams, ensuring marketing plans are aligned with client needs and Visa's regional priorities.

- Maintain planning documents, calendars, and progress trackers to support smooth execution throughout the year.

- Assist in preparing planning presentations and materials for leadership reviews.

**Client Engagement & Support:**

- Build strong, trusted working relationships with client marketing and product teams.

- Participate in client discussions to understand their marketing needs, challenges, and growth opportunities.

- Provide clients with strategic and executional support across marketing initiatives, helping them adopt Visa best-practice frameworks and digital marketing capabilities.

- Coordinate client deliverables, feedback cycles, and project communications.

**Marketing Program Execution:**

- Lead day-to-day execution of client marketing programs, including campaign development, creative reviews, asset coordination, and media planning support.

- Support digital campaign setup and optimization alongside agency partners and Visa's internal digital marketing teams.

- Develop client-facing materials such as briefs, proposals, reports, and post-campaign performance reviews.

- Ensure all work is delivered on schedule, within scope, and to Visa quality standards.

**Cross-Functional Collaboration:**

- Work closely with Country Managers, Visa Consulting & Analytics team and Product to deliver integrated marketing initiatives.

- Partner with regional and global teams to leverage relevant toolkits, insights, and proven solutions.

- Support the rollout of marketing governance tools such as Visa Project Central and ensure adoption of standardized processes across markets.

**Reporting & Insights:**

- Track and report on program KPIs, client delivery milestones, and marketing ROI.

- Monitor market and consumer trends to inform ongoing program improvements and new engagement opportunities.

- Prepare regular internal updates and client reports highlighting performance, learnings, and recommendations.

**Operational Efficiency:**

- Manage Cluster budgets, vendor coordination, timelines, and documentation to support operational excellence.

- Maintain templates, checklists, and workflows to increase efficiency in marketing delivery.

**Qualifications:**

- 6–8+ years of marketing experience (5+ with an advanced degree).

- Strong hands-on digital marketing experience with major platforms (Meta, Google).

- Experience managing multi-market or multi-client projects is beneficial.

- Strong client-facing capabilities and ability to support engagements with senior stakeholders.

- Excellent project management, organizational, and communication skills.

## Skills

### Required
- digital marketing
- marketing program execution
- client engagement
- project management
- communication skills
- Meta
- Google

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/NG---Lagos-Nigeria/Marketing-Services---Senior-Manager_REF085001W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)