# Software & Solutions Growth Marketing Manager, Graphics Solutions Business

**Company**: HP Inc.
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Sant-Cugat-del-Valles-Barcelona-Spain/Software---Solutions-Growth-Marketing-Manager---Graphics-Solutions-Business_3167502-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_adf30265-386

## Description

As a Software & Solutions Growth Marketing Manager in HP's Graphics Solutions Business, you will build and accelerate the demand, adoption, and revenue engine behind HP's software and solutions portfolio.

Key responsibilities include:

- Developing growth marketing strategies with defined audiences, channels, motions, and metrics

- Owning the growth marketing strategy for HP's PSP software and solutions portfolio, with measurable objectives tied to pipeline, product adoption, subscription revenue, retention, and customer expansion

- Driving lead generation and sales-led demand creation for solutions that require a high-touch commercial motion

- Shaping product-led growth motions for solutions where self-service adoption, activation, product engagement, and conversion are critical

- Designing and optimizing the full growth funnel from awareness and acquisition through activation, retention, expansion, and referral

- Building integrated campaign strategies across content, paid and organic channels, webinars, events, partner user communities, ABM, and sales activation

- Partnering with CRM and marketing operations teams to translate growth strategies into effective lifecycle programs, nurture journeys, and customer engagement motions

- Developing the measurement framework for growth, tracking key metrics across sales-led and product-led motions

Requirements:

- Bachelor's degree in business administration, marketing, or a related field

- 7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing

- Proven experience driving B2B demand generation, lead generation, pipeline creation, or sales-led growth motions

- Experience with product-led growth, trial/freemium conversion, or usage-based growth is preferred

- Demonstrated ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization

Desired skills and experience:

- Strong understanding of B2B SaaS growth models, including sales-led, product-led, and hybrid go-to-market growth motions

- Proven ability to build demand generation programs that create qualified sales pipeline and conversion

- Strong analytical capability, with fluency in key metrics for software and solutions growth

- Ability to simplify complex software and solutions into clear, compelling customer narratives

## Skills

### Required
- B2B SaaS growth models
- demand generation
- lead generation
- pipeline creation
- sales-led growth motions
- product-led growth

### Nice to have
- trial/freemium conversion
- usage-based growth

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Sant-Cugat-del-Valles-Barcelona-Spain/Software---Solutions-Growth-Marketing-Manager---Graphics-Solutions-Business_3167502-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)