# Lifecycle Marketing Lead (Disney Entertainment)

**Company**: Disney
**Location**: New York, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $122,800 to $164,600 per year
**Category**: Marketing
**Industry**: Media & Entertainment

**Apply**: https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/New-York-NY-USA/Lifecycle-Marketing-Lead--Disney-Entertainment-_10160963?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_adddb955-0f2

## Description

As a Lifecycle Marketing Lead for Disney Entertainment, you will develop and execute sophisticated lifecycle marketing strategies that drive subscriber engagement, retention, and long-term value across Disney+ and Hulu.

You will own complex customer marketing programs spanning email, push, and in-product channels while leveraging data, personalization, and experimentation to optimize performance.

Working across product, engineering, creative, legal, operations, and marketing teams, you will influence campaign strategy and lead high-impact initiatives.

This role reports to the Sr. Manager, Lifecycle Marketing.

**Responsibilities**

- Partner with product and operations teams to prioritize and develop personalization capabilities that support engagement marketing initiatives.

- Develop and execute lifecycle marketing programs across email, push, and in-product messaging channels.

- Lead cross-functional collaboration with creative, legal, product, engineering, data, and business stakeholders.

- Develop audience segmentation strategies to deliver relevant and personalized subscriber experiences.

- Design and manage testing roadmaps, including A/B testing frameworks and performance measurement.

- Analyze campaign results, customer insights, and behavioral data to identify optimization opportunities.

- Report on campaign performance and sizing opportunities against key performance indicators.

- Support global lifecycle marketing initiatives and coordinate with international marketing teams.

- Communicate recommendations, insights, and business impact through presentations and written materials.

**Basic Qualifications**

- 5+ years of lifecycle, growth, CRM, subscription, or customer marketing experience.

- Experience developing and executing multi-channel marketing campaigns.

- Experience leveraging data and customer insights to drive marketing decisions.

- Experience managing cross-functional partnerships and complex project timelines.

- Strong written, verbal, and presentation communication skills.

- Experience with CRM and marketing automation platforms.

- Demonstrated ability to design, execute, and evaluate testing strategies.

- Bachelor's degree in Marketing, Business Administration, Communications, or equivalent work experience.

**Preferred Qualifications**

- Experience within entertainment, streaming, media, or content marketing.

- Experience with Salesforce Marketing Cloud, Braze, or similar platforms.

- Experience supporting global marketing programs across multiple regions.

- Familiarity with subscriber engagement, retention, and churn mitigation strategies.

- Passion for Disney brands and storytelling.

- Advanced degree in Marketing, Business, Communications, or a related discipline.

The hiring range for this position in New York, NY is $122,800 to $164,600 per year and in Burbank, CA is $114,400 to $157,100 per year.

## Skills

### Required
- lifecycle marketing
- growth marketing
- CRM
- subscription marketing
- customer marketing
- data analysis
- personalization
- experimentation
- cross-functional collaboration
- project management
- written communication
- verbal communication
- presentation skills
- marketing automation platforms

### Nice to have
- entertainment marketing
- streaming marketing
- media marketing
- content marketing
- Salesforce Marketing Cloud
- Braze
- global marketing programs
- subscriber engagement
- retention strategies
- churn mitigation strategies

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Source: [Apply at disney.wd5.myworkdayjobs.com](https://disney.wd5.myworkdayjobs.com/en-US/disneycareer/job/New-York-NY-USA/Lifecycle-Marketing-Lead--Disney-Entertainment-_10160963?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)