# Manager, Go-to-Market Product Synergies

**Company**: Mastercard
**Location**: Lisbon, Portugal
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Lisbon-Portugal/Manager--Go-to-Market-Product-Synergies_R-293070?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ad898079-e5e

## Description

Mastercard Services is one of Mastercard's fastest-growing businesses and holds a leading position in security solutions. You will join the Go-to-Market Optimization team, which helps identity and fraud solutions reach and succeed in the market.

Responsibilities:

- Product ownership: treat each combined offer as a product, defined with product teams and taken through to launch and beyond.

- Commercial strategy: use market and customer insight to set positioning, target segments and the go-to-market approach, and equip sales and regional teams to win.

- Analytics: analyse large datasets to track performance and KPIs, find optimisation opportunities and size new ones.

Key Responsibilities:

- Own a portfolio of synergy opportunities between Identity & Fraud, Advisors and other product groups: prioritise, build the case and see them through to launch.

- Shape the positioning, narrative and value proposition for combined offers.

- Define the GTM for each offer: target segments, sales motion and enablement for regional teams.

- Secure commitment from product, consulting, sales and regional leaders, and keep it as priorities shift.

Analytics:

- Analyse large datasets to size opportunities, find target customers and build business cases.

- Use and help shape the team's Tableau and Power BI dashboards to track opportunities, pipeline and customer value.

Market Insight:

- Anticipate where payments, identity, fraud and risk are heading, spot new ideas early and shape them into future offers.

- Contribute to thought leadership and customer presentations.

Requirements:

- Experienced in identity or fraud, in payments, banking, consulting, analytics, strategy or product roles.

- A deep understanding of identity and fraud solutions and how they're positioned to customers.

- Go-to-market experience: taking products or services to market, from positioning and segmentation to sales enablement and launch.

- Enablement experience: helping sales, customer success and consulting teams succeed, from training and materials to deal support and customer conversations.

- A track record of getting things done through others in a large, matrixed organisation.

- Comfort with ambiguity and shifting priorities.

- Experience turning large datasets into business decisions.

- Clear writing and presenting, with a feel for narrative.

## Skills

### Required
- identity
- fraud
- payments
- banking
- consulting
- analytics
- strategy
- product management
- Tableau
- Power BI

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Lisbon-Portugal/Manager--Go-to-Market-Product-Synergies_R-293070?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)