# Social Media Operations Manager (Prescription Drugs)

**Company**: Pfizer
**Location**: Shanghai
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/-Digital-Commerce--Brand-Manager-Marketing-Manager-_4965899?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_acaa7210-512

## Description

We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives.

This role requires a deep understanding of social media dynamics, content generation for KOLs/KOCs, and compliance with pharmaceutical regulations.

The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines.

**Key Responsibilities**

- Social Media Strategy & Execution

- Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).

- Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.

- Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.

- Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content).

- Compliance & Business Acumen

- Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards.

- Translate complex medical information into accessible, patient-friendly content without compromising accuracy.

- Monitor industry trends and competitor activities to identify opportunities and risks.

- Performance & Accountability

- Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.

- Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals.

- Manage crises or misinformation swiftly.

- Innovation & Adaptability

- Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement.

- Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.

**Qualifications**

- Experience: 3+ years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries.

- Proven track record in KOL/KOC management and content creation for medical/health topics.

- Familiarity with prescription drug business models (e.g., EC, internet HP, etc.).

- Skills:

- Deep understanding of social media ecosystems (China + global platforms).

- Strong business sense; ability to balance educational goals with commercial objectives.

- Fluent in analytics tools and compliance workflows.

- Mindset:

- Accountable, detail-oriented, and ethical with a commitment to compliance.

- Agile and proactive in a fast-paced, ambiguous environment.

**Why Join Us?**

- Impact lives by advancing digital healthcare literacy.

- Work at the intersection of cutting-edge pharma and digital innovation.

- Competitive professional growth and a collaborative culture.

## Skills

### Required
- social media operations
- KOL/KOC management
- content creation
- pharmaceutical regulations
- data analysis

### Nice to have
- Douyin
- Rednote
- Weibo
- WeChat
- analytics tools
- compliance workflows

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/-Digital-Commerce--Brand-Manager-Marketing-Manager-_4965899?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)