# Yield Inventory Analyst

**Company**: TEGNA
**Location**: Phoenix, AZ
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Operations
**Industry**: Other

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5250277007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ac82f96f-6bd

## Description

We are seeking a Yield Inventory Analyst to join our Premion team at KPNX-TV Phoenix. As a strategic and data-driven digital campaign trader, you will be responsible for executing optimizations for digital campaigns, maximizing revenue and margin profits, and minimizing liability through inventory control and strategic ad placements.

Responsibilities:

- Manage and optimize online ad campaigns using our proprietary automated bidding platform (PRISM) to ensure maximum performance and return on investment (ROI) for clients.

- Monitor day-to-day programmatic buys across various channels, including connected TV (CTV), display, video, and audio.

- Analyze campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.

- Proactively identify and resolve campaign setup and performance issues, working with ad ops counterparts to ensure smooth campaign delivery.

- Utilize tools like Excel and Power BI to organize, consolidate, and interpret large datasets.

- Adopt a systematic approach to problem-solving and troubleshoot issues in a fast-paced environment.

- Communicate complex data insights and strategies to diverse internal members.

Requirements:

- 1 year+ experience in programmatic trading/campaign management in the advertising/online media space.

- Highly analytical mindset with a focus on profit margins and campaign delivery.

- Excellent verbal, written, and MS Office skills.

- Strong teamwork and interpersonal skills.

- Ability to set high standards and hold yourself accountable.

- Desire to learn new technical skill sets, such as using an API to automate campaigns.

- Bachelor's Degree.

Benefits:

- Comprehensive benefits package, including medical, dental, and vision coverage.

- 401(k) program with company match.

- Paid Time Off (PTO) and paid holidays.

- Access to virtual doctor's appointments and therapy sessions.

## Skills

### Required
- programmatic trading
- campaign management
- data analysis
- Excel
- Power BI
- problem-solving
- communication

### Nice to have
- API automation
- AdTech

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5250277007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)