# Performance Marketing Manager

**Company**: 1Password
**Location**: Remote (United States \| Canada)
**Work arrangement**: remote
**Experience**: senior
**Job type**: Full time
**Salary**: $97,000 - $136,000 USD or $93,000 - $130,000 CAD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/1password/e7e5ae95-00d2-4d8a-ba85-8146be106300?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ac466d93-b20

## Description

We are seeking a Performance Marketing Manager to join our team at 1Password. As part of our Performance & Paid Media team, you will help grow our Product-Led Growth (PLG) and Self-Serve business across Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences.

You will manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working,including through artificial intelligence (AI)-enabled workflows.

Responsibilities:

- Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences.

- Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.

- Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages.

- Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.

- Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.

- Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey.

- Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights.

- Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations.

Requirements:

- 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models.

- Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.

- Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.

- Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue.

- Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.

- Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.

- Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making.

What we offer:

- Competitive salary ($97,000 - $136,000 USD or $93,000 - $130,000 CAD).

- Immediate participation in 1Password's benefits program (health, dental, 401k, and many others).

- Generous paid time off.

- Equity grant.

- Participation in our incentive programs.

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

## Skills

### Required
- performance marketing
- growth marketing
- user acquisition
- paid marketing channels
- marketing analytics
- AI-enabled tools
- cross-functional communication

### Nice to have
- PLG or Self-Serve business models
- B2C or prosumer audiences
- SaaS products
- self-serve customer journeys
- lifetime value (LTV) and CAC analysis

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/1password/e7e5ae95-00d2-4d8a-ba85-8146be106300?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)