# Marketing Analyst

**Company**: Visa
**Location**: Cairo, EG
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/EG---Cairo-Egypt/Marketing-Operations-Analyst--B2B-Marketing_REF089683W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_abd8171a-de4

## Description

We are seeking a Marketing Analyst to join our B2B Marketing team. As a Marketing Analyst, you will play a critical role in supporting the team by driving data-driven decision making, reporting excellence, and seamless campaign execution.

The ideal candidate combines strong analytical capabilities with marketing technology expertise and a practical, execution-focused mindset.

Key Responsibilities:

- Own weekly lead reporting and dashboards, ensuring accurate visibility into marketing performance, pipeline contribution, lead progression, and conversion.

- Develop leadership, monthly, quarterly, and ad hoc reporting, turning marketing and funnel data into clear insights and recommendations.

- Manage webinar and virtual event setup through ON24 and Swoogo, supporting registration, execution, attendance tracking, and reporting.

- Partner with Events, Sales, and Marketing teams to ensure lead capture, routing, follow-up, and measurement processes are correctly established across campaigns and events.

- Support QBRs and ongoing business reviews through data extraction, analysis, reporting, and identification of performance trends.

- Serve as the team's expert for reporting tools, supporting dashboards, reporting, data analysis, and best practice adoption.

- Act as the team's Automation expert, supporting campaign creation and setup, audience segmentation, target list exports, database management, testing, and deployment.

- Maintain data quality and governance across marketing platforms to improve the reliability of campaign, audience, lead, and performance data.

- Identify opportunities to automate and simplify processes, including the use of AI to reduce manual work and improve the speed and scalability of marketing operations.

- Collaborate across B2B Marketing, Sales, Events, and Operations to continually improve campaign execution, measurement, lead management, and demand generation outcomes.

Qualifications:

- 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree.

- Experience in marketing operations, campaign execution, or marketing analytics.

- Experience in data analysis, reporting, and performance measurement.

- Experience supporting the execution and measurement of marketing campaigns.

- Strong working knowledge of Excel and experience working with marketing or customer data.

- Strong organizational skills with the ability to manage multiple priorities and deliver accurately to deadlines.

- Experience collaborating with cross-functional teams and stakeholders.

Preferred Qualifications:

- 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree.

- Hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Salesforce Marketing Cloud.

- Experience with Power BI, Tableau, or similar business intelligence tools.

- Experience in B2B demand generation and lead management.

- Experience with webinar and event platforms such as ON24 or Swoogo.

- Experience using AI, automation, or workflow tools to improve marketing processes and operational efficiency.

- Experience working in a complex, matrixed, or multinational organization.

## Skills

### Required
- marketing operations
- campaign execution
- marketing analytics
- data analysis
- reporting
- performance measurement
- Excel

### Nice to have
- marketing automation platforms
- Eloqua
- Marketo
- Salesforce Marketing Cloud
- Power BI
- Tableau
- B2B demand generation
- lead management
- ON24
- Swoogo
- AI
- automation
- workflow tools

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/EG---Cairo-Egypt/Marketing-Operations-Analyst--B2B-Marketing_REF089683W-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)