# Senior Product Manager, Ad Formats

**Company**: Instacart
**Location**: Canada - Remote (ON, AB, BC, or NS Only)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: CAN$165,000-$174,000 CAD
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/instacart/jobs/8281407?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_abd1d19d-c39

## Description

At Instacart, we're transforming the grocery industry by delivering an essential service that customers rely on to get their groceries and household goods.

As a Senior Product Manager, Ad Formats, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.

## Responsibilities

- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.

- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.

- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.

- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.

- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.

## Requirements

- 4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.

- Track record of launching user-facing products and managing trade-offs between users and advertisers.

- Experience managing partners and vendors, including external technology providers.

- Strong stakeholder management skills across sales, engineering, and cross-functional teams.

## Preferred Qualifications

- Experience with performance advertising products.

- Experience taking new products from 0→1 in ambiguous, fast-moving environments.

- Background in ad tech, retail media, or a closely related domain.

## Benefits

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. The base pay ranges for a successful candidate are: CAN$165,000-$174,000 CAD

## Skills

### Required
- product management
- ad formats
- user-facing ad experiences
- stakeholder management

### Nice to have
- performance advertising products
- ad tech
- retail media

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/instacart/jobs/8281407?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)