# Field Marketing Lead, APAC

**Company**: OpenAI
**Location**: Singapore
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q124605186

**Apply**: https://jobs.ashbyhq.com/openai/ca869798-6dbc-4673-b15c-a7d00e49630b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ab8ed5ca-194

## Description

We are seeking an experienced APAC Field Marketing Lead to build and lead OpenAI’s B2B demand-generation engine across the region.

Responsibilities:

- Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities

- Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels

- Create regional campaign frameworks, content kits, audience strategies, and localization guidance that help country teams move faster and perform better

- Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support

- Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI

- Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs

- Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation

- Translate global B2B programs into APAC-ready motions and bring regional insights back into global strategy

- Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops

- Establish a clear operating rhythm for planning, performance reviews, and investment decisions

Qualifications:

- 15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing, ideally across multiple APAC markets

- Proven track record building digital and scale programs that generate or influence enterprise pipeline

- Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up

- Demonstrated ability to partner with Sales and RevOps to improve funnel performance and connect marketing to revenue outcomes

- Experience supporting distributed country teams and influencing effectively in a regional-global matrix

- Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion

- Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data

- Excellent communication, stakeholder management, and executive presence

- High ownership, adaptability, and comfort building systems in fast-moving, ambiguous environments

## Skills

### Required
- B2B marketing
- demand generation
- digital marketing
- event marketing
- marketing automation
- CRM
- analytical skills

### Nice to have
- AI
- developer marketing
- SaaS
- cloud
- infrastructure
- data
- partner-led GTM
- ecosystem co-marketing
- account-based orchestration

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/ca869798-6dbc-4673-b15c-a7d00e49630b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)